Pakistan Super League

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Media

The Pakistan Super League secured broad exposure in key international cricket markets ahead of its 2024 edition, which began on Saturday
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Media

Media group ARY, which owns pay-television broadcaster A Sports, has secured exclusive linear rights to the Pakistan Super League in 2024 and 2025 after outbidding its rivals at an auction and agreeing…
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Media

Streaming service Myco has acquired rights in the Middle East and North Africa to the 2023 season of the Pakistan Super League T20 cricket competition, which commenced earlier this month
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Events

The Pakistan Cricket Board (PCB) has moved forward with its plans to form a women’s T20 league.
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Media

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
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Sponsorship & Marketing

The Pakistan Cricket Board has commissioned market research company YouGov to estimate the value of naming rights for its major stadiums as it looks to increase its revenue streams
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Media

The International Cricket Council is to broadcast the upcoming Pakistan Super League in selected international markets on its ICC.tv streaming platform
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Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
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Media

The Pakistan Cricket Board has claimed victory in its arbitration proceedings against the Blitz agency and Techfront, an affiliate of Global Sports Commerce, over rights fee payments related to the Pakistan…
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Sponsorship & Marketing

Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
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Sponsorship & Marketing

The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
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Media

Pakistani pay-television broadcaster Geo is protesting the award of a two-year deal for domestic media rights for the Pakistan Super League to rival broadcasters ARY and Pakistan Television (PTV)
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Sponsorship & Marketing

Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
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Events

The Pakistan Cricket Board has agreed on an earlier calendar slot of January-February for the 2022 Pakistan Super League, along with discussing what will be a new commercial rights cycle for the Twenty20…
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TikTok and the Pakistan Super League Twenty20 cricket tournament will jointly develop content for the social video platform under a new agreement
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Media

The Pakistan Cricket Board has agreed a deal with Facebook to show the return of the Pakistan Super League via the social media platform’s Paid Online Events service.
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Events

The Pakistan Cricket Board said it has reached an agreement to stage the remaining 20 games of the suspended Pakistan Super League in Abu Dhabi, the capital of the United Arab Emirates, next month
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Events

The Pakistan Cricket Board is outsourcing the management of its Covid-19 safety protocols after an outbreak brought the Pakistan Super League to a halt last month