Olympics

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …

The organisers of the Paris 2024 Summer Olympic and Paralympic Games have committed to make them the first ever ‘climate-positive’ sports events.

Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success

Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market

Olympic athletes and officials will not be required to have received a Covid-19 vaccine to participate in the Tokyo 2020 Olympics according to a new ‘playbook’ outlining safety measures participants and…

Jon Tibbs, chairman and founder of communications agency JTA, says National Olympic Committees and International Federations are receiving ‘mixed messages’ about whether athletes should be prioritised for Covid-19 vaccines

International Olympic Committee member Dick Pound has said spectators are not a prerequisite for the Tokyo Olympics and expressed his confidence that the postponed Games will be able to take place in some…

US government interference in the United States Olympic and Paralympic Committee (USOPC) as well as threats to reduce funding for the World Anti-Doping Agency (Wada) have raised questions over whether …

The IOC recently declared 85 per cent of the recommendations laid out in Agenda 2020 have been achieved. Ben Cronin asks if the programme has succeeded in its core objective of controlling the cost of the Olympics

Thomas Bach will stand as the only candidate in the election for president of the International Olympic Committee next year

Global modern pentathlon federation, UIPM, has submitted proposals to introduce new more broadcast-friendly formats for the Paris 2024 summer Olympics

SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.

Vancouver City Council will tomorrow (Wednesday) discuss a motion that could lead to the Canadian city launching a bid to host the 2030 Winter Olympics

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021

International Olympic Committee president Thomas Bach said the Olympic Games must avoid turning into a “marketplace of demonstrations”. "The Olympic Games are firstly about sport. Th

Against a background of renewed optimism that the rescheduled Tokyo 2020 Olympics will go ahead, Asian sports industry experts share their hopes that the event can bring a new maturity to the Japanese sports sector. Kevin McCullagh and Tom King report.

British Foreign Secretary Dominic Raab has hinted that the UK could boycott the Beijing 2022 Winter Olympics over China's treatment of the Uighur Muslims