Terrence Burns, Olympic and global sports marketing veteran, argues that the sooner US brands seize on the opportunities presented by two major events in their own backyard, the greater their chances for success
Guy Horne, founder of specialist consultancy H&A Media and his colleague and former Olympian Ana Jelusic examine China’s readiness to host the 2022 Winter Olympics and look at the commercial opportunities in the country’s emerging winter sports market
Olympic athletes and officials will not be required to have received a Covid-19 vaccine to participate in the Tokyo 2020 Olympics according to a new ‘playbook’ outlining safety measures participants and…
Jon Tibbs, chairman and founder of communications agency JTA, says National Olympic Committees and International Federations are receiving ‘mixed messages’ about whether athletes should be prioritised for Covid-19 vaccines
International Olympic Committee member Dick Pound has said spectators are not a prerequisite for the Tokyo Olympics and expressed his confidence that the postponed Games will be able to take place in some…
US government interference in the United States Olympic and Paralympic Committee (USOPC) as well as threats to reduce funding for the World Anti-Doping Agency (Wada) have raised questions over whether …
The IOC recently declared 85 per cent of the recommendations laid out in Agenda 2020 have been achieved. Ben Cronin asks if the programme has succeeded in its core objective of controlling the cost of the Olympics
SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.
Against a background of renewed optimism that the rescheduled Tokyo 2020 Olympics will go ahead, Asian sports industry experts share their hopes that the event can bring a new maturity to the Japanese sports sector. Kevin McCullagh and Tom King report.
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