Olympics

Latest Features

SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.

Against a background of renewed optimism that the rescheduled Tokyo 2020 Olympics will go ahead, Asian sports industry experts share their hopes that the event can bring a new maturity to the Japanese sports sector. Kevin McCullagh and Tom King report.

Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.

Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.

How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.

Vancouver City Council will tomorrow (Wednesday) discuss a motion that could lead to the Canadian city launching a bid to host the 2030 Winter Olympics

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021

International Olympic Committee president Thomas Bach said the Olympic Games must avoid turning into a “marketplace of demonstrations”. "The Olympic Games are firstly about sport. Th

British Foreign Secretary Dominic Raab has hinted that the UK could boycott the Beijing 2022 Winter Olympics over China's treatment of the Uighur Muslims

Features

Terence Burns remembers how a game of table tennis thawed relations between the US and China and shows how the Olympic Games can provide an antidote to an increasingly polarized world.

When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.

The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.

Bradley Rial looks at how the 2020 Olympic and Paralympic Games are being used by Tokyo to illustrate the city’s resurgence as an event-hosting destination.