SportBusiness speaks to with industry insiders in the Asia-Pacific region for their views about the adoption of environmental, social, and governance (ESG) benchmarking measures in sports and the importance ESG will have in the future.
Against a background of renewed optimism that the rescheduled Tokyo 2020 Olympics will go ahead, Asian sports industry experts share their hopes that the event can bring a new maturity to the Japanese sports sector. Kevin McCullagh and Tom King report.
Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.
Three leading brands from The Olympic Partner Programme have described the challenges they have faced as a consequence of the postponement of the Tokyo 2020 Olympics and how they have adapted their activation plans. Ben Cronin reports.
How will global sports industries adapt to the likely prospect of a more inward looking world? And can cancelled events easily win back the hearts of fans in Asia? SportBusiness asks three experts on the region for their thoughts.
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