National Football League franchise Denver Broncos has signed up gambling firm Betfred USA Sports as a new sponsor
German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021
German media group ProSiebenSat.1 posted a record market share in the key 14-to-49 year-old audience demographic last night with its live coverage of the NFL Super Bowl
US travel company Allegiant has stepped up its association with the Indianapolis Colts by agreeing a new multi-year sponsorship deal with the National Football League franchise
Indian online sports platform FanCode has acquired streaming rights for the NFL in a multi-season deal with the American football league
ProSieben Maxx, the German commercial free-to-air channel, has registered its highest-ever target market viewing share for an NFL playoff match beginning at 7.05pm (CET)
The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…
Casino and resort brand Harrah’s Cherokee Casinos has become an Official Sponsor of the NFL’'s Carolina Panthers in a five-year deal.
Healthcare company Abacus Health Products has signed a deal with the home of the New England Patriots, Gillette Stadium and associated shopping centre Patriot Place to promote its natural ingredient pain…
Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown
San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel
The Pittsburgh Steelers have long maintained a sizeable global following. Ryan Huzjak, their vice-president of sales and marketing, tells SportBusiness how they are now using social media to engage with, grow, and monetise that audience.
After consecutive years of falling television ratings, NFL domestic television audiences increased by five per cent in the recently concluded 2018-19 season.
San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
The New York Jets NFL franchise has extended its partnership with online gaming company 888casino. The agreement will see the venture run into a second season after an initial deal was agreed in 2018
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
The Arizona Cardinals has become the latest NFL American football franchise to confirm it will no longer accept paper tickets, including print-at-home and PDF versions, as it moves to a digital-only platform
The Tampa Bay Buccaneers have announced an agreement with Legends to become the new exclusive Hospitality Rights Partner at their Raymond James Stadium home
The New England Patriots have become the leading National Football League side on digital media in China
The NFL and legal representatives for Colin Kaepernick and Eric Reid have announced the settlement of a complaint of collusion from the players, who claimed they were ostracised by the league’s owners in…
The NFL has announced that the Jacksonville Jaguars, LA Chargers, LA Rams, Oakland Raiders and Tampa Bay Buccaneers will be the 'home' teams in its international regular-season games during the 2019 season
The City of Oakland has filed a suit against the NFL and the Oakland Raiders, aiming to "recover damages resulting from the Raiders' illegal move to Las Vegas"
The Los Angeles Rams have concluded a settlement with holders of personal seat licenses from the franchise's former home, St. Louis
Following their worst-attended home game since 2010, the Tampa Bay Buccaneers have found a remedy to boost crowds: free tickets
London’s Heathrow Airport has cited the impact of NFL American football fans travelling to the league’s games in the English capital as it reported record monthly volumes of passengers in October for the…
The death of Paul Allen raised several questions about the future of the Seattle Seahawks but an NFL.com report has provided some clarity.
Brittany Bowlen, the 28-year-old daughter of Denver Broncos owner Pat Bowlen, has declared for the first time that she wants to become the controlling owner of the NFL franchise
The Baltimore Ravens have announced a multi-year marketing deal with Horseshoe Casino, which will allow the gaming company to use the team's logo in promotions and increase its presence at M&T Bank Stadium
The Chargers' struggles to gain a foothold in Los Angeles after moving from San Diego last year have got the NFL worried. T
Paul Allen, the owner of the NFL's Seattle Seahawks and the NBA's Portland Trail Blazers, has died from complications of non-Hodgkins lymphoma, his family announced. He was 65
The Oakland Raiders face the prospect of playing in a temporary stadium in 2019 if owner Mark Davis goes ahead with his threat to leave the city a year before the planned move to Las Vegas.
NFL team the Seattle Seahawks has appointed Chuck Arnold as its new president.