NBA
NBA returns to SABC in multi-year deal
The SABC, the South African public-service broadcaster, has acquired free-to-air rights to the National Basketball League in a “multi-year” agreement announced this afternoon.
Betway adds 76ers and Timberwolves to NBA portfolio
Online betting operator Betway has added the National Basketball Association's Philadelphia 76ers and Minnesota Timberwolves to its sponsorship portfolio of US sports teams
Kia extends and expands NBA sponsorship, TAB inks Australia-only deal
Korean car brand Kia has extended its exclusive marketing partnership with the NBA for another multi-year term
Kuaishou becomes NBA’s short video partner in China
Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal
Sportfive adds to basketball representation business with NBA Germany deal
The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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Phoenix Suns and Utah Jazz take Chiliz-NBA team deals past 20
The Phoenix Suns NBA franchise has become the latest professional sports team to sign an official deal with fan token app Socios.com, which is built on the Chiliz blockchain
São Paulo, Racing Club and Brooklyn Nets added to Chiliz portfolio
South American football clubs São Paulo and Racing Club, along with NBA franchise the Brooklyn Nets, have become the latest sports organisations to sign sponsorship-related deals with blockchain provider …
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
NBA China teams with Les Mills to create fitness classes
The NBA's China arm has agreed a deal with global fitness content company Les Mills to produce basketball-based gym classes
Brewers reschedule Royals game to avoid clash with NBA Finals’ Game 6
Major League Baseball's Milwaukee Brewers have moved up the start time of their upcoming home game against the Kansas City Royals to avoid a conflict with Game 6 of the National Basketball Association…
Canal Plus Poland renews NBA deal till 2023
Polish pay-television broadcaster Canal Plus Polska has extended its agreement with National Basketball Association for two seasons, covering 2021-22 and 2022-23
NBA to stage 2021 Draft in-person at Barclays Center
The National Basketball Association has announced that the 2021 NBA Draft will be held at Barclays Center in Brooklyn, New York, on July 29
NBA embraces ‘evolved normal’ to activate sponsors during 2021 NBA Finals
The NBA has combined traditional in-venue and in-market assets with new virtual and digital inventory that directly stemmed from the league's response to the Covid-19 pandemic to help showcase its new and expanded sponsors during the 2021 NBA Finals.
NBA can play ‘productive role’ between China and US, Silver says
NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
NBA China and Tencent Music collaborate on audio content
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Ziggo ‘loses rights’ to NBA
Dutch pay-television broadcaster Ziggo Sport has reportedly lost its National Basketball Association broadcast rights from next season