NBA
Sky retains NBA rights in UK and Ireland
Sky Sports will continue to hold the exclusive rights to the NBA in the UK and Ireland for the 2022-23 season.
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen
NBA to not play on Election Day
The National Basketball Association will not be playing any games on the United States' 2022 Election Day on November 8
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…
Sport TV to offer record NBA output in Portugal following rights extension
Portuguese pay-television broadcaster Sport TV has retained rights to North America’s National Basketball Association until 2025.
Warriors jersey patch deal maximises value of ‘deeper’ Rakuten relationship
Technology company Rakuten recorded the biggest NBA jersey patch deal in the property’s short history when it extended its agreement with the Golden State Warriors in May, SportBusiness Sponsorship has l…
IMG’s Zussman named CEO of Brooklyn Nets parent company
BSE Global, the parent company of the NBA’s Brooklyn Nets, has named IMG co-president of Media & Events Sam Zussman as its new chief executive.
NBA develops localised content, straddles linear and digital, to grow Asian media business
The NBA is nurturing its broadcast partners, and at the same time developing its D2C service, as it addresses the challenges of the Asia-Pacific media market.
Rakuten Sports signs as Golden State Warriors agency of record in APAC markets
The NBA’s Golden State Warriors has signed an agency of record agreement with Rakuten Sports, an offshoot of the basketball club’s jersey patch sponsor Rakuten, in key Asia-Pacific markets.
Sun Life renews Raptors jersey patch deal, takes on health and wellness designation
Canadian insurance company Sun Life has renewed as the official jersey patch sponsor of the NBA’s Toronto Raptors.
Cleveland-Cliffs to replace Goodyear as Cavaliers jersey sponsor
US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.
Dapper Labs plans to expand sports portfolio following latest investment round
Jorge Urrutia del Pozo, vice president of football for NFT firm Dapper Labs, says the company is interested in producing digital collectibles for “many sports”, provided they enjoy a large and engaged fanbase, and outlines how the company plans to spend the $607.5m raised in nine separate funding rounds.
Webinar replay | The key things sports clubs need to consider in an NFT launch
In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors
Viacom18 nets NBA rights in India
Indian media group Viacom18 has secured a multi-year deal for National Basketball Association broadcast rights in India
Abu Dhabi strikes deal to host NBA games in UAE for first time
Abu Dhabi’s Department of Culture and Tourism has announced that it has secured a long-term tie-up with the National Basketball Association which will see the league host pre-season fixtures in the United A…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
BeIN renews NBA rights in Mena region
BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, under a multi-year agreement announced today (Wednesday)
Excel brokers Dallas Mavericks-Voyager Digital crypto and international partner deal
Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.