NBA

Chinese streaming giant Tencent showed a live Houston Rockets game on Monday for the first time since the Daryl Morey controversy in October 2019

The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report

Chinese digital giant Tencent has stopped live streams of games by the NBA's Philadelphia 76ers due to their appointment of Daryl Morey as president

Media group Globo has extended its deal for pay-television rights in Brazil to North American basketball’s NBA.

North American basketball’s NBA will continue to be shown in France on pay-television broadcaster beIN Sports until 2024 thanks to a new agreement announced today (Friday).

Brazilian commercial broadcaster Bandeirantes is thought to be close to agreeing a renewal for free-to-air rights to North American basketball’s NBA.

The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.

The newly built Tokyo Aquatics Centre was unveiled during an event on October 24, marking the completion of all venues built for the Tokyo Olympics and Paralympics - The Japan Times

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Struggling NBA team looks well outside basketball for new ideas and approaches in its senior leadership

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

National Basketball Association (NBA) side the Chicago Bulls has signed an agreement with sports marketing agency Sportfive as it seeks to add two new international sponsors to its portfolio

CCTV, the state-run Chinese broadcaster, aired the fifth game of the NBA Finals series on Saturday, the first time an NBA game was broadcast in China since a controversial tweet damaged the nation’s r…

Telecoms operator Telefónica has renewed its NBA broadcast rights in Spain for a further three-season cycle, taking the pair’s relationship to 25 years.

Subscription broadcaster Eleven Sports has retained its linear broadcast and digital rights in Belgium to North America’s NBA in a “multi-year” deal announced today (Wednesday). T

Israeli pay-television broadcaster The Sports Channel has renewed its rights to the National Basketball Association until the end of the 2025-26 season

Pay-television platform Cignal TV and telco Smart Communications, sister companies owned by telco PLDT, have become the NBA's main media-rights partners in the Philippines in a multi-year deal

The NBA has terminated its relationship with a Chinese basketball academy in the controversial region of Xinjiang

The National Basketball Association has agreed a deal with Filipino basketball apparel retailer Titanomachy International (Titan) to launch an official online store for the league in the market

The NBA’s Minnesota Timberwolves has hired Excel Sports Management to expand the team’s search for its next jersey patch sponsor.

The NBA’s multi-year sponsorship deal with Microsoft, signed in April, places the technology giant among the highest-spending brands on the NBA’s roster.

Sporting goods brand Wilson met a list of requirements that went “beyond the transactional” in its bid to replace rival brand Spalding as the NBA ‘s ball supplier from July 2021, SportBusiness understands. A

International OTT streaming platform Megogo has acquired broadcast rights in Russia to the National Basketball Association in a deal running to 2023.

A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year

NBA communications executive John Acunto has joined marketing and communications agency FINN Partners as a senior partner in the agency’s new sports division.

French pay-television broadcaster beIN Sports will from today (Tuesday) devote one of its overflow channels exclusively to archive content from the National Basketball League

The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus

Traditional sports players must take insights gleaned from esports and other innovations if they are to engage with younger audiences, according to Matt Brabants, the NBA’s senior vice-president of global m…

The New York Knicks has appointed marketing agency Translation to create a new brand image for the team and help it reconnect with its fanbase after coming bottom of the table for the 2018-19 season and…

The National Basketball Association’s Charlotte Hornets has renewed its jersey patch sponsorship with online loan platform LendingTree.

The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season

The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).

The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.