NBA

The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season

The Kindred Group’s Unibet brand has become the latest authorised sports betting operator for the National Basketball Association (NBA).

The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.

The French division of the Infront agency has secured the hospitality contract for North American basketball league the NBA’s first-ever regular season game in France.

HDTV brand Vizio has signed a season-long partnership with the NBA’s LA Clippers.

A stream of an NBA game between Miami Heat and the LA Lakers by Chinese platform Tencent Sports was interrupted on Saturday because a man seated in the front row of the crowd was wearing a shirt with the…

NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani

The NBA’s Utah Jazz has extended its jersey patch deal with software brand Qualtrics in support of the ‘5 For The Fight’ cancer research campaign. T

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.

休斯顿火箭队总经理莫雷针对香港问题的一条推特,引发一系列连锁反应。不少人认为,NBA在中国市场恐将遭受巨大损失。然而,有多位业内人士向记者表示,由于合同条款限制,不少中国公司也损失惨重,这次风波是一个“双输”局面。

Struggling NBA team looks well outside basketball for new ideas and approaches in its senior leadership

Despite appearing to be at an-all time high in terms of general popularity, NBA domestic television audience ratings for the first half of the 2018-19 season are down across the board compared to the first half of the 2017-18 season.

Caesars Entertainment has announced a multi-year partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center

Australian gambling and entertainment group Tabcorp has signed a multi-year agreement with the National Basketball Association to show the NBA TV channel in more than 4,400 retail and entertainment venues…

NBA team Miami Heat has extended its association with American Airlines to a global level, with the brand now serving as the team’s official airline and international marketing partner.

Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has acquired rights for the NBA basketball league

Chinese conglomerate Tencent has today (Monday) resumed broadcasting games from North American basketball league the NBA following the furore caused by comments last week from Houston Rockets general manager…

An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…

NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation

NBA commissioner Adam Silver has responded to the recent furore over Houston Rockets general manager Daryl Morey's tweets on the Hong Kong democracy protests, saying the league would back the right to…

Filipino pay-television operators Cignal and Sky have entered a joint offer for rights to the NBA following the closure of the North American basketball league’s long-term home in the country.

The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…

The NBA Digital arm of North American basketball league the NBA has extended and expanded its agreement with virtual reality company NextVR

The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.

Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.

The Dallas Mavericks have become the second team in the NBA basketball league to accept Bitcoin, a form of cryptocurrency, as a method of payment for game tickets and merchandise

North American basketball league the NBA has today (Thursday) confirmed it will stage its first-ever regular season game in France, with the Charlotte Hornets set to face the Milwaukee Bucks at the AccorHotels…

Monumental Sports and Entertainment is planning to open a sportsbook in Washington’s Capital One Arena.

North American basketball league the NBA has announced it will return to Japan for the first time since 2003, with the Toronto Raptors and Houston Rockets to play two preseason games at Saitama’s Super A…

College Basketball's biggest rivalry and most-anticipated match-up of the year took an ugly turn for shoe manufacturer Nike on Wednesday night

Phoenix City Council has approved a $230m (€202.8m) redevelopment plan for Talking Stick Resort Arena in a move that is set to end speculation the city could lose its NBA basketball franchise.

North American basketball league the NBA has said Paris and Berlin are in the running to host regular season games as it considers a possible European swing of fixtures

NBA commissioner Adam Silver has suggested that the use of augmented and virtual reality will be the next method for the North American basketball league to enhance fan engagement, both in the arena and…

Paul Allen, the owner of the NFL's Seattle Seahawks and the NBA's Portland Trail Blazers, has died from complications of non-Hodgkins lymphoma, his family announced. He was 65

Stephan Cretier, founder of Canadian private security firm GardaWorld, has stepped forward as a main investor for an effort to take an expansion franchise in the NBA basketball league to Montreal