NBA All-Star Game
GlassFloor tech to add sponsor value at NBA All-Star Saturday Night
The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
NBA All-Star Game ‘posts lowest ratings on record’
The National Basketball Association's All-Star Game drew its lowest ratings on record with just 4.59 million viewers tuning in across Warner Bros
NBA All-Star weekend backed by more than 35 sponsors
The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
Starry named official soft drink of NBA, WNBA
PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
Silver: NBA has reduced differences between large, small markets
Commissioner strikes upbeat tone during All-Star Game news conference
Cartoon Network to air special edition of NBA All-Star Slam Dunk Contest
WarnerMedia's Cartoon Network will present a half-hour, commercial-free special edition of this year's National Basketball Association All-Star Slam Dunk Contest, hosted by animated stars Teen Titans Go!
NBA, Atlanta seek to discourage All-Star Game gatherings
League wants midseason showcase to be considered only made-for-TV event
Canada Goose, NBA secure multiyear partnership for All-Star Weekends
Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
Silver defends decision to stage NBA All-Star Game
Commissioner says it's "the right thing to do to go forward"
NBA advances protocols for modified All-Star Game
League outlines series of health and safety protocols for midseason break
LeBron James criticizes plan to hold NBA All-Star Game amid pandemic
LeBron James, arguably the National Basketball Association's most high-profile and influential player, has criticized the league's plan to hold an All-Star Game amid the Covid-19 pandemic
NBA planning to stage All-Star Game in Atlanta on March 7
The National Basketball Association is reportedly looking to stage the 2021 All-Star Game at State Farm Arena, in Atlanta, Georgia, on March 7
NBA to begin All-Star voting amid potential event revival
Talks ongoing between league, union for a reworked midseason showcase
Non-exclusivity the key to shoe and betting category NBA deals
The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.
NBA All-Star Game TV ratings rise eight per cent following format change
The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7
TNT to broadcast NBA All-Star Game’s fourth quarter commercial-free
TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time
NBA changing format of All-Star 3-point contest
The National Basketball Association is further shaking up this month's All-Star Weekend in Chicago by changing the format of the 3-point competition