Major League Soccer (MLS)
President and founder of Gilt Edge Soccer Marketing, a Chicago-based strategy and engagement marketing firm focused exclusively within the sport of soccer, John Guppy looks ahead to the 2021 MLS season, focusing on the arrival of Austin FC to the league, the MLS broadcast landscape, and the increasing link between the league and Mexican football.
Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products
Pay-television broadcaster beIN Sports has finalised a deal for media rights for Major League Soccer in 11 markets in the Asia-Pacific region
The IMG agency has sold its entire portfolio of football rights that it was exploiting on its OTT service Strive in Denmark to commercial broadcaster TV2
Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Major League Soccer team Columbus Crew SC is partnering with experiential services agency Legends for project development and commercial sales rights around the team's planned $230m soccer-specific stadium…
Major League Soccer faces challenges that mean it is unlikely to ever rival the European leagues for international interest, according to AS Roma's American owner James Pallotta
As the MLS season kicks off this weekend, LA Galaxy has announced the creation of Legends Plaza, an area outside the gates of the club's home at Dignity Health Sports Park
Earlier this week, Miami-Dade County ethics administrators gave a go-ahead for the City of Miami Commission to begin negotiating a lease agreement of public land with Jorge Mas, a co-owner of MLS club…
MLS club New York City FC has named former Cleveland Cavaliers executive Brad Sims as its new chief executive, beginning in January.
A judge in Franklin County has declined a motion to dismiss a lawsuit that seeks to keep Major League Soccer team Columbus Crew in Ohio
Ian Ayre, the former Liverpool chief executive, will formally take the reins at Nashville SC at the end of November
FC Cincinnati has already sold 18,000 season tickets for its inaugural MLS season, which will kick off in March 2019.
A Detroit consortium hoping to gain a Major League Soccer franchise has told the league it will not retrofit Ford Field with a retractable roof to help sweeten the deal.
A deal to keep the Columbus Crew in the Ohio capital and enable current owner Anthony Precourt to set up a team in Austin, Texas, is being negotiated by Major League Soccer.
St Louis, historically one of strongest soccer markets in the United States, has had its hopes revived of gaining a Major League Soccer expansion franchise. The