Major League Baseball (MLB)
Features
Philadelphia Phillies see large bump in business fortunes with Harper signing
Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.
New York Yankees celebrate a decade of community impact with influential HOPE Week
MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.
Local initiatives offer solutions to Major League Baseball’s national attendance problem
For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold
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US sports tweak rules and presentation to keep audiences hooked
US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.
‘Iterated localisation’ | Major League Baseball’s international approach
Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.
SportBusiness International August/September 2017
In this issue we cover the following:
QATAR CRISIS – BeIN hits out at 'scaremongering'
VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference?
SPORTS
Ask the experts | What are the opportunities and threats for the US Major Leagues?
Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.
Braves New World
Elisha Chauhan discovers why the Atlanta Braves have chosen to build their new stadium in the suburbs - the first time a Major League Baseball (MLB) team has done so since the turn of the millennium.