Major League Baseball (MLB)

Latest Features

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.

MLB club's annual initiative forges a new model for community outreach within the sports industry. Eric Fisher examines the impact both in and out of the organization.

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

US major leagues are tweaking their rules to make sure fans stay tuned in as concerns build about distracted audiences. Data is playing a critical role, with leading rights-holders employing sophisticated, data-led decision-making to make the changes.

Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.

London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue

Canadian baseball club the Toronto Blue Jays has extended its agreement with TD Bank to include the naming rights to its spring training venue in Dunedin, Florida

The Oakland Athletics have received a big boost in their hopes of building a new stadium

The US government has moved to end a deal between Major League Baseball and the Cuban Baseball Federation, stating that the agreement initially reached under the administration of former President Barack…

Features

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS

Kevin Roberts asks a series of sports industry experts about the global outlooks of the 'big four' established major leagues in the US.

Elisha Chauhan discovers why the Atlanta Braves have chosen to build their new stadium in the suburbs - the first time a Major League Baseball (MLB) team has done so since the turn of the millennium.