London Marathon
Sports Tours International retains long-held London Marathon deal
London Marathon Events, organiser of the London Marathon, has agreed a three-year extension to its long-running association with tour operator Sports Tours International
BBC lands long-term London Marathon extension
UK public-service broadcaster the BBC has agreed a five-year extension to its long-running rights deal for the London Marathon
London Marathon to ‘consider other options’ following expiry of latest BBC deal
London Marathon event director Hugh Brasher has said the organisation is in talks with other terrestrial broadcasters as it considers moving away from the BBC, its home for its entire 40-year history
Nissan sponsors London Marathon for second consecutive year
The organisers of the London Marathon have signed automotive manufacturer Nissan as official automotive supplier for the 2021 edition of the event
FloSports secures London Marathon streaming rights in North America, Australia
United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year
Tag Heuer extends London Marathon sponsorship for three more years
Swiss watchmaker Tag Heuer has extended its ‘Official Timekeeper’ sponsorship of the London Marathon through to 2023.
Abbott extends London Marathon sponsorship to 2024
Global healthcare company Abbott has extended its London Marathon sponsorship for another three years, from 2022 until 2024
Tata Consultancy Services to title sponsor London Marathon for six years from 2022
IT services and business solutions company Tata Consultancy Services has signed a major deal as title sponsor of the London Marathon for six years, from 2022 to 2027
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Tokyo 2020 organising committee CEO Toshiro Muto said he hopes outgoing Japanese prime minister Shinzo Abe will remain involved with the Olympics hosting effort - Reuters/CNA
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London Marathon resigns Flora to its sponsorship portfolio
The London Marathon has added butter spread brand Flora – a headline sponsor of the event from 1996 to 2009 – to its portfolio of sponsors.
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The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
London and Boston marathons postponed
The London and Boston marathons have become the latest major sporting events to be postponed due to the coronavirus outbreak
London Marathon searches for new title sponsor as Virgin Money exits
The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event