Lega Basket Serie A
Lega Basket credits Infront with ‘economic growth’ as sponsorship deal extended to 2030
Lega Basket (LBA) has announced an extension to its sponsorship, marketing and digital agreement with Infront until the end of the 2029-30 season, crediting the agency with delivering ‘economic growth’ for…
Lega Basket initiates direct negotiations with broadcasters
Lega Basket Serie A, the organising body of the top division of Italian basketball, is to begin private negotiations with broadcasters for its domestic media rights for three seasons, from 2022-23 to 2024-25
Lega Basket issues domestic rights tender with 12-day bid turnaround
Lega Basket Serie A, the top-tier Italian basketball league, has issued its domestic broadcast rights invitation to tender for the next three seasons
Content Arena facilitates Lega Basket deals in Balkans, Greece, Cyprus and Bulgaria
Lega Basket Serie A, the organising body for the top division of Italian basketball, has further extended its broadcast reach through various rights deals in European markets
SN1 turns to Content Arena to distribute Lega Basket international rights
SN1 Trading, the consultancy and media rights agency, will use the Content Arena platform to distribute its recently acquired international rights to the top tier of Italian domestic basketball
SN1 Trading to sell international rights to all live Lega Basket Serie A matches
All live matches from Italian basketball’s Serie A are to be marketed to international broadcasters for the first time in the two-year agreement with SN1 Trading, the rights arm of Munich-based consultancy S…
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Lega Basket concludes Rai free-to-air deal, SN1 lands international rights
Lega Basket Serie A, the governing body of the top-tier of Italian domestic basketball, has completed its domestic media-rights sales process after agreeing a two-season renewal for its free-to-air rights…
Eurosport agrees two-season Lega Basket renewal as free-to-air rights unsold
Discovery-owned pan-European sports broadcaster Eurosport has renewed its pay-television rights to the Lega Basket Serie A for a further two seasons
Commission formed to identify new Lega Basket president
Egidio Bianchi has announced he will step down as president of Lega Basket Serie A, the top division of Italian club basketball, with a commission formed to determine his replacement and address other…