League of Legends

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.

Esports organisation DreamHack, video game developer Riot Games and telecoms operator Telia have teamed up to launch a Northern European arm of the League of Legends Championship

Global esports company Misfits Gaming Group (MGG) has signed a sponsorship contract with digital personal finance brand SoFi

Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…

Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos

Media rights are the fastest-growing revenue stream in esports – particularly in Asia – but, according to Riot Games’ head of strategic partnerships Jamie Lewin, they’re still a secondary target for game publishers. Kelvin Tan reports.

The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season

Riot Games' League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand…

Chinese live-streaming platform Huya has acquired rights for the League of Legends esports organisation’s North American Championship Series and European Championship.

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…

Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …

Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host

Digital memory brand Klevv has signed as the Official Gaming Memory Partner for global esports team, T1 Entertainment & Sports

Comcast Spectacor, a division of US media giant Comcast, has confirmed the launch of T1 Entertainment & Sports, a new global esports joint venture that has been established through a partnership with SK…

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.