League of Legends

Esports
Industry Moves

Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
Esports
Sponsorship & Marketing

G2 Esports, one of the few profitable teams in the gaming industry, has appointed former Logitech G and Dreamhack executive Henning Christiansson to be its new commercial director as it looks to move on from a period of upheaval.
Esports
Finance & Law

A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
Esports
Sponsorship & Marketing

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Esports
Sponsorship & Marketing

Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
Esports
Sponsorship & Marketing

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia
Esports
Esports

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Esports
Finance & Law

German football club Schalke 04 has sold its licence for a starting place in esports’ League of Legends European Championship (LEC), citing the financial impact on its business model of Covid-19 and i…
Esports
Sponsorship & Marketing

Guild Esports, the esports organisation that boasts David Beckham as an investor-influencer, has signed consumer technology brand Samsung as its official display partner in the UK and Ireland
Esports
Sponsorship & Marketing

Esports organization Dignitas has secured a wide-ranging partnership with Canada-based digital bank QNTMPAY, which will include its League of Legends Championship Series (LCS) team being rebranded as "D…
Esports
Sponsorship & Marketing

HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Esports
Media

Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
Esports
Industry Moves

Esports organisation Team Vitality has appointed the former managing director of Adidas France, Guillaume de Monplanet, as its managing director and co-chief executive
Esports
Sponsorship & Marketing

US telco Verizon has expanded its sponsorship agreement with video games publisher Riot Games to become the official 5G wireless and network service partner for both League of Legends and Valorant esports
Esports
Sponsorship & Marketing

Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung
Esports
Sponsorship & Marketing

The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Esports
Sponsorship & Marketing

Payment services brand Mastercard has renewed its sponsorship of the Northern League of Legends Championship (NLC) in a deal with esports company ESL Gaming.
Esports
Sponsorship & Marketing

Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip