League of Legends World Championship

Esports
Esports

Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.
Esports
Sponsorship & Marketing

Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Esports
Sponsorship & Marketing

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Esports
Sponsorship & Marketing

Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Esports
Sponsorship & Marketing

Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Esports
Sponsorship & Marketing

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Esports
Esports

Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Esports
Events

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host
Esports
Business

Comcast Spectacor, a division of US media giant Comcast, has confirmed the launch of T1 Entertainment & Sports, a new global esports joint venture that has been established through a partnership with SK…
Esports
Sponsorship & Marketing

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Esports
Sponsorship & Marketing

Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Esports
Sponsorship & Marketing

Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform