League of Legends World Championship

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Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series

Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event

Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.