League of Legends World Championship
Features
In-game sponsorship inventory improves League of Legends sales proposition
Figures from the esports and sponsorship industry examine the impact of Riot Games' decision to launch in-game advertising within its League of Legends series. Matthew Williams reports.
Riot Games signs up Mercedes-Benz for LoL as car brand grows presence in esports
Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Riot Games signs Bose as latest League of Legends sponsor
Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Riot Games offers banner advertising during LoL matches
Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.