League of Legends European Championship

Riot Games' League of Legends European Championship (LEC) has signed up another sponsor in German insurer LVM Versicherung

The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.

Luxury brands and streaming platforms are desperate to tap into more of League of Legends' 100m-plus player base, but making them accessible is a challenge even for the game's publisher, Riot. Callum McCarthy reports.

Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.

Video game developer Riot Games has ended its sponsorship contract with Saudi Arabian city development project NEOM just one day after its announcement following a backlash against the deal from fans

Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier. As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe

Global esports company Misfits Gaming Group (MGG) has signed a sponsorship contract with digital personal finance brand SoFi

Sport’s traditional model of the exclusive territory-by-territory sale of media rights is not one that fits esports, according to a leading executive from Riot Games, the esports event organiser and v…

The Activision Blizzard-owned Call of Duty League has added several sponsors ahead of its inaugural season

The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…

UK-based esports organisation, Excel Esports, has appointed adidas’ former director of global marketing Robin McCammon to be its chief commercial officer while Wouter Sleijffers, a former chief executive o…

Riot Games, the esports event organiser and video game developer, is moving closer to securing its first-ever presenting sponsor for the League of Legends European Championship (LEC)

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

PSG and Schalke pioneer football club involvement in esports PSG targeting Asian youth, Schalke broadening European brand Both clubs believe gaming is the future of entertainment