Kentucky Derby
HBA Media adds Hong Kong racing, Triple Crown to international portfolio
The HBA Media agency has added more events to its international horse racing portfolio with deals to distribute the rights to the Hong Kong International Races and the Triple Crown, the US thoroughbred…
Kentucky Derby unveils raft of new sponsors for 2023
Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Churchill Downs undergoes renovations ahead of milestone Kentucky Derby
Churchill Downs Racetrack in Louisville, Kentucky is to have a new look and feel ahead of the 150th Kentucky Derby in 2024
2022 Kentucky Derby sets new event wagering record
Bullish results follow historic long-shot race victory by Rich Strike
Kentucky Derby adds BMW to sponsorship portfolio
Triple Crown horse race aligns with luxury automaker
Kentucky Derby attracts 51,838 fans – a US Covid-19 pandemic attendance record
The 2021 Kentucky Derby attracted an attendance of 51,838 fans on May 1, representing the largest crowd at a sporting event in the United States since the Covid-19 pandemic began
Kentucky Derby ratings down, but still strong amid pandemic
Despite a nearly 50 per cent viewership drop, event posts an industry high
Churchill Downs will now stage Kentucky Derby without fans
Move is abrupt reversal from prior plans to allow 23,000 fans to attend
Churchill Downs to allow up to 23,000 fans at rescheduled Kentucky Derby
Churchill Downs Racetrack has announced it will allow up to 23,000 fans to attend the Kentucky Derby, which was postponed from May 2 until September 5 due to the Covid-19 outbreak.
Rescheduled Kentucky Derby to allow attending fans
Churchill Downs officials do not detail planned attendance restrictions
NBC to broadcast inaugural virtual Kentucky Derby
Churchill Downs, the organizers of the Kentucky Derby, has announced it will conduct a virtual running of the iconic horse racing event on May 2
Kentucky Derby postponed until September due to Covid-19
Churchill Downs race track has announced it is rescheduling the Kentucky Derby from May 2 until September 5 due to the Covid-19 outbreak
Ford sponsors Churchill Downs, Kentucky Derby
US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack
“Equestrian sports really deliver for us” | Matthieu Baumgartner, Longines
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Churchill Downs, home of Kentucky Derby, to undergo $300m redevelopment
Churchill Downs Racetrack, the home of the Kentucky Derby, has announced plans to invest $300m (€269m) upgrading its facilities.
Horse racing’s Triple Crown facing unsettled future
One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.