Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.
Churchill Downs, the organizers of the Kentucky Derby, has announced it will conduct a virtual running of the iconic horse racing event on May 2
Churchill Downs race track has announced it is rescheduling the Kentucky Derby from May 2 until September 5 due to the Covid-19 outbreak
US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack
Churchill Downs Racetrack, the home of the Kentucky Derby, has announced plans to invest $300m (€269m) upgrading its facilities.