Kentucky Derby

The 2021 Kentucky Derby attracted an attendance of 51,838 fans on May 1, representing the largest crowd at a sporting event in the United States since the Covid-19 pandemic began

Despite a nearly 50 per cent viewership drop, event posts an industry high

Move is abrupt reversal from prior plans to allow 23,000 fans to attend

Churchill Downs Racetrack has announced it will allow up to 23,000 fans to attend the Kentucky Derby, which was postponed from May 2 until September 5 due to the Covid-19 outbreak.

Churchill Downs officials do not detail planned attendance restrictions

Churchill Downs, the organizers of the Kentucky Derby, has announced it will conduct a virtual running of the iconic horse racing event on May 2

Churchill Downs race track has announced it is rescheduling the Kentucky Derby from May 2 until September 5 due to the Covid-19 outbreak

US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack

Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.

Churchill Downs Racetrack, the home of the Kentucky Derby, has announced plans to invest $300m (€269m) upgrading its facilities.

One of the most tradition-bound of US sports is facing unprecedented change in the wake of outdated facilities, emerging technology, and the accelerated need to find new and younger fans.