Italian Serie A
AS Roma agrees Asia-facing betting deal with 678.com
AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Italian regulator approves 30-minute blocking of illegal streams
Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to block pirated websites within 30 minutes, …
Serie A rights sales on ice as bids still fall short
Bids for domestic media rights to Serie A from 2024-25 have been improved but remain below the €1bn ($1.1bn) per season sought by the Italian league, chief executive Luigi De Siervo has revealed.
MSC Cruises fills final AC Milan shirt position, women’s team renews with Banco BPM
AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Computer Gross adds Empoli stadium naming rights to shirt deal
Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Club owner’s family business Saputo fills Bologna’s main sponsor position
Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor.
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DAZN, TIM hit with fines as AGCM closes Serie A rights investigation
Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Inter extends with Nike, as main shirt sponsor talks continue
Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Adidas makes AS Roma return official
Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February.
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Zilliacus to launch Serie A club investment fund
Finnish entrepreneur Thomas Zilliacus has announced the launch of an investment fund targeting Serie A, the top division of Italian club football
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Mediaset plans ‘rational’ Serie A bid, nets 7m Coppa Italia final audience
Italian commercial broadcaster Mediaset will bid for a new live free-to-air rights package being offered as part of Lega Serie A’s domestic tender process, according to Marco Giordani, chief financial o…
Lega Serie A returns to Lazard to aid investor search
Lega Serie A, organising body of the top division of Italian club football, has reappointed financial services group Lazard to act in an advisory capacity as it seeks out an investor in its media business
Broadcasters can bid for Serie A domestic rights over three, four and five seasons
Lega Serie A clubs have given their unanimous backing to the make-up of the league’s domestic broadcast rights tender with broadcasters able to submit offers across three, four or five seasons.
Inter, Roma strip DigitalBits logo from shirt
Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network
Serie A tender set for May launch, investment adviser to be named
Lega Serie A has announced that its next domestic broadcast rights tender will launch by the middle of next month, with the governing body of the top division of Italian club football to make a decision…
Roma fires CEO Berardi
Italian Serie A club AS Roma has sacked chief executive Pietro Berardi, who had only been in his position for around 18 months
AGCOM rubber stamps guidelines for five-season Serie A rights deals
Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to Lega Serie A to sell domestic broadcast …