Indian Premier League (IPL)

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Sponsorship & Marketing

Indian Premier League franchises have added more sponsors ahead of the latest edition of the tournament
Cricket
Sponsorship & Marketing

Indian e-commerce platform Meesho has announced sponsorship agreements with four Indian Premier League franchises ahead of the start of the latest edition of the T20 cricket tournament at the end of this…
Cricket
Sponsorship & Marketing

Indian Premier League franchises have announced a raft of new sponsorship agreements ahead of start of the latest edition of the T20 cricket tournament later this month
Cricket
Sponsorship & Marketing

Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
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Sponsorship & Marketing

Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
Cricket
Sponsorship & Marketing

Indian Premier League franchise Rajasthan Royals has announced a principal sponsorship agreement with dried snacks brand Happilo ahead of the latest edition of the T20 cricket tournament
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
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Finance & Law

SportBusiness speaks to Matthew Wheeler, chief executive of A&W Capital, a company that advises on entertainment and sports sector investments in India. The company recently advised on CVC Capital Partners’ $750m acquisition of the new Indian Premier League franchise in Ahmedabad.
Cricket
Events

The Indian Premier League will return with a new format from March 26 to May 29, the Board of Control for Cricket in India (BCCI) confirmed in a statement issued earlier today (Friday)
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Sponsorship & Marketing

Indian Premier League franchise Delhi Capitals has announced an "extended" sponsorship agreement with forex broker OctaFX, which becomes one of three principal sponsors
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Sponsorship & Marketing

Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
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Events

The new Ahmedabad-based Indian Premier League franchise will be known as the Gujarat Titans. The announcement was made by the franchise’s owner, investment group CVC Capital Partners, on Wednesday.
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Media

The Board of Control for Cricket in India, the sport’s governing body in the country, is likely to release its invitation to tender for broadcast rights to the Indian Premier League between February 1…
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Events

The Board of Control for Cricket in India (BCCI) has announced the upcoming Indian Premier League season will begin at the end of March, a week earlier than expected
Cricket
Sponsorship & Marketing

Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024. S
Cricket
Finance & Law

The successful bid by CVC Capital Partners to acquire an Indian Premier League team is under scrutiny over the private equity company's links to the betting industry
Cricket
Sponsorship & Marketing

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Cricket
Finance & Law

Indian broadcasters Sony Pictures Networks and Zee Entertainment Enterprises are close to finalising a merger to create a new giant in the market that will target sports content as part of growth plans,…