German Bundesliga

Football
Finance & Law

The German football league will begin a formal sales process for a sale of an equity stake in its media rights business at the end of October, with a view to wrapping up a deal in the first quarter next…
Football
Fan Engagement

The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Football
Stadia

Deutsche Fußball Liga (DFL) and Lega Serie A, organising bodies of the top divisions of German and Italian club football, have made moves to address the global energy crisis and its impact on their teams …
Football
Media

The Bundesliga will return to broadcast screens in the Middle East and North Africa after pay-television broadcaster beIN Sports agreed a three-year rights contract
Football
Sponsorship & Marketing

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Football
Finance & Law

The German Football League (DFL), organising body of the top two divisions of the domestic game, is reported to have engaged financial services group Deutsche Bank to lead the potential sale of a stake…
Football
Sponsorship & Marketing

German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Football
Sponsorship & Marketing

FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Football
Industry Moves

Mainz 05 has dismissed Jan Lehmann as its chief commercial officer and chief financial officer, citing “different and sometimes incompatible views” over the future direction of the German Bundesliga foo…
Football
Sponsorship & Marketing

German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
Football
Sponsorship & Marketing

German real estate developer AOC has become the shirt sleeve sponsor for Bundesliga club RB Leipzig (RBL), while men’s fashion brand Babista has upgraded to a similar deal at SC Freiburg.
Football
Sponsorship & Marketing

Workday, a provider of enterprise cloud applications for finance and human resources, has signed as a Premium Partner of Bundesliga club Borussia Dortmund
Football
Events

German Bundesliga football club Eintracht Frankfurt will play friendlies against Japanese J.League clubs Urawa Reds and Gamba Osaka during a tour of Japan in November
Football
Finance & Law

The German Football League (DFL) is once again looking to sell a stake in its future broadcast rights and is preparing a tender designed to attract investment from private equity companies
Football
Sponsorship & Marketing

Online car retailer MeinAuto.de has become the new main shirt sponsor of top-tier German Bundesliga club Schalke 04. MeinAuto
Football
Sponsorship & Marketing

German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami