German Bundesliga
Hertha Berlin concludes investment deal with 777 Partners
US private equity investor 777 Partners has added Hertha BSC to its football portfolio after concluding a deal to acquire a majority stake in the company which operates the German Bundesliga club’s sports t…
Abema acquires Bundesliga rights in Japan in short-term deal
Japanese streaming platform Abema has acquired rights in Japan to the German Bundesliga in a deal covering the remainder of the 2022-23 season
UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents
The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Sixth Street ‘enters talks’ over new DFL commercial subsidiary
US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Mainz extends record shirt sponsorship deal with Profine
German Bundesliga club Mainz 05 has further extended its deal with shirt sponsor Profine, a windows and doors manufacturer, with the pact already representing the longest-running association with a main…
Bundesliga International boosts Indian engagement with Khel Now tie-up
The Bundesliga International subsidiary of the German Football League (DFL) has agreed a content deal with Indian digital media engagement platform Khel Now
Coinbase expands relationship with Borussia Dortmund until end of season
Cryptocurrency platform Coinbase has become a Premium Partner of Bundesliga club Borussia Dortmund in a deal brokered for the club by the Sportfive agency
Sky Deutschland extends ‘Next Generation’ scheme to attract younger demographic
German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
Orange adds Premier League, Bundesliga and Ligue 1 coverage in Romania
Romanian pay-television broadcaster Orange Sport has added English Premier League, German Bundesliga and French Ligue 1 coverage to its European football output
DFL chief Hopfen makes early exit as Hellmann and Leki take over
Donata Hopfen has resigned as chief executive of the German Football League (DFL) after less than a year in the role
DFL ‘delays talks’ on Bundesliga rights equity sale
The German Football League (DFL), organising body of the top two divisions of the domestic game, has delayed talks over the potential sale of a stake in its media rights business to next year amid a lack…
Augsburg reshapes marketing strategy in renewed Sportfive deal
FC Augsburg has extended its relationship with the Sportfive agency by two years through to June 30, 2026, with the German Bundesliga club using the extension to reorganise its commercial department
777 Partners set for majority ownership of Hertha in landmark Bundesliga deal
Hertha BSC is poised to become the subject of the largest acquisition to date by a foreign company in the German Bundesliga after US private equity investor 777 Partners agreed a deal to purchase the majority…
Mizuno adds Augsburg to Bundesliga portfolio
Japanese sportswear and equipment company Mizuno has furthered its presence in football’s German Bundesliga by agreeing a new kit supply deal with FC Augsburg.
Sat.1 adds to live Bundesliga output in Sky sublicensing deal
Pay-television broadcaster Sky Deutschland has agreed a sublicensing deal with the Seven.One Entertainment Group agency granting its commercial broadcasting group ProSiebenSat
Bayern maintains solid financials during Covid-19 years, projects record revenue
Bayern Munich has hailed its ability to continue to perform strongly off the pitch, stating it is one of the few major European football clubs to be able to report a profit throughout the seasons impacted…
Bayer Leverkusen signs Strikerz Inc. as gaming sponsor
German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc.
Strikerz Inc
DFL’s Hopfen eyes return to international rights growth, confirms investment talks
German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.