German Bundesliga

German 2. Bundesliga club St. Pauli has added two new sponsors to assist the roll-out of its club-owned kit brand called DIIY

The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico

Volker Spätgens, head of sponsorship at German Bundesliga club FC Schalke 04, is stepping down from his role after more than nine years.

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

Second-tier Bundesliga football club St. Pauli will make its own playing kit from next season in a move aimed at creating the ‘most sustainable team-sport collection in the world’. Last week, St. Pa

Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25

German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm. The extension was brokered by sports marketing agency Sportfive.

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro

The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…

German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil

Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94