German Bundesliga
Sky offers free-to-air Bundesliga Konferenz following coronavirus precautions
German pay-television broadcaster Sky Deutschland has announced that it will make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bun
France instigates closed-door policy; postpones Six Nations clash
The French government has announced a decree which will ban all public gatherings of over 1,000 people until April 15 in an attempt to contain the coronavirus outbreak in the country
Mainz renews with long-term sponsor Bitburger
Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger
Promoted Merkel to replace Blask as DFL audiovisual rights director
The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer
Bundesliga tender includes improved production, more clips and digital out-of-home rights
Further details of the inventory on offer in the Bundesliga’s forthcoming domestic broadcast rights tender process were released today by the German Football League (DFL).
Google strikes domestic deal with Bayern, launches voting campaign
International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich
Shirt sponsor Evonik reduces Borussia Dortmund stake
German chemicals company Evonik has reduced its stake in Borussia Dortmund, just days after restructuring its sponsorship deal with the Bundesliga football club
Borussia Dortmund splits shirt rights between Evonik and 1&1
Bundesliga club Borussia Dortmund will split its shirt sponsorship rights between the incumbent chemicals brand Evonik and telecommunications company 1&1 from next season
Bundesliga clubs break €4bn in revenue, media rights account for 37 per cent
The Bundesliga, Germany’s top football division, exceeded total revenues of over €4bn ($4.26bn) for the first time in 2018-19, according to the 2020 DFL Economic Report, which was released today (Tuesday).
Bundesliga champion Bayern sign up battery-maker Varta
German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta
DFL invites broadcasters to register for domestic Bundesliga rights tender
Companies interested in the domestic broadcast rights to Germany’s Bundesliga and 2.
Nent extends Bundesliga deal in continued football rights push
The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.
Hoffenheim extends with shirt sponsor SAP
German football club TSG Hoffenheim has extended its main shirt sponsor contract with global software company SAP
DFL unveils proposed Bundesliga domestic rights packages as tender nears
Holger Blask, director of audio-visual rights at the Deutsche Fußball Liga has laid out the proposed packages for the upcoming 2021-22 to 2024-25 domestic media rights invitation to tender for Germany's …
Seifert: AI-powered archive footage among possibilities in long-term Amazon deal
The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…
Infront and Bundesliga’s Mainz agree six-year extension
The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
DFL moves for Israeli mobile start-up in latest equity investment
Movez, an Israeli start-up company that is launching a mobile app for football skills, has become the latest company in which the German Football League (DFL) has acquired shares
RB Leipzig signs up Alcar Group brand AEZ as sponsor
German football club RB Leipzig has added light-alloy wheel brand AEZ to its sponsorship portfolio.
AEZ is the premium brand of Austrian industrial and trading firm Alcar Group