German Bundesliga

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.

German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic

There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East

The German Football League (DFL) has announced that the revenue from its domestic broadcasters for the forthcoming 2021-25 rights cycle will be €1.1bn per season, slightly down from the €1.16b

The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25

Online bookmaker Interwetten has renewed its deals with two German Bundesliga clubs – TSG Hoffenheim and VfL Wolfsburg – until 2022-23.

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

Behind closed doors matches are not a panacea for the impact of Covid-19, nor are they always better than not playing at all.

Retail giant Amazon has extended its deal with the German Football League (DFL), giving it domestic rights to seven more top-tier Bundesliga matches and four relegation matches between Bundesliga and second-tier…

International streaming service DAZN has agreed an extension to its one-match Bundesliga broadcast rights deal with the German Football League (DFL) in Germany and Switzerland, covering the remainder of…

Online retail giant Amazon acquired domestic broadcast rights to the most recent Monday-evening Bundesliga match between Werder Bremen and Bayer Leverkusen in a direct deal with the German Football League…

The German Football League (DFL) has agreed a one-match media-rights deal with subscription streaming service DAZN for this evening’s Bundesliga match between Werder Bremen and Bayer Leverkusen.

Brazilian betting operator Betsul has acquired betting streaming rights to the German Bundesliga ahead of the league’s return to action this weekend.

UK pay-television broadcaster BT Sport will show every remaining German Bundesliga match this season as the league gears up for its return this weekend

German pay-television broadcaster Sky Deutschland will again make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bu

Germany’s Bundesliga looks set to become the first major European league to return to action after the Covid-19 pandemic after the German government gave the green light to its resumption.

International media group Discovery is seeking to terminate its media-rights contract with the German Football League (DFL), utilising a reported ‘special termination’ clause.

The German Football League (DFL) has reached an agreement with “almost all” of its domestic rights-holding broadcasters over instalment payments for this season’s Bundesliga media rights. T

German Football League (DFL) chief executive Christian Seifert has said that the governing body of the top two divisions of the domestic game is in talks over a potential bridging loan, adding that it…

The German Football League (DFL) is in ongoing discussions with its domestic broadcast rights-holders as it seeks to reach a consensus with pay-television broadcaster Sky over the final instalment of this…

The Bundeskartellamt, Germany’s federal cartel office, has given the all clear for the German Football League (DFL) to launch its invitation to tender for domestic Bundesliga rights.

German Bundesliga football club Schalke 04 has agreed a new sponsorship deal with furniture manufacturer Hülsta. Hülsta has agreed an initial four-year deal that will commence with the 2020-21 season.

German pay-television broadcaster Sky Deutschland has announced that it will make its  ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bun

Bundesliga football club FSV Mainz 05 has renewed its partnership with German brewery Bitburger

International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich

German chemicals company Evonik has reduced its stake in Borussia Dortmund, just days after restructuring its sponsorship deal with the Bundesliga football club

Bundesliga club Borussia Dortmund will split its shirt sponsorship rights between the incumbent chemicals brand Evonik and telecommunications company 1&1 from next season

German Bundesliga club FC Bayern has signed an official partner deal with battery and energy storage systems company Varta

The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.

Holger Blask, director of audio-visual rights at the Deutsche Fußball Liga has laid out the proposed packages for the upcoming 2021-22 to 2024-25 domestic media rights invitation to tender for Germany's …

Germany’s federal cartel office, the Bundeskartellamt, has asked the Deutsche Fußball Liga to adjust its domestic tender for Germany’s Bundesliga, it has been reported, in order to prevent a pay-television prov…

Italian sports brand Kappa has signed as the new kit supplier to German Bundesliga football club FSV Mainz 05 for five years from next season