German Bundesliga

German Bundesliga club FC Augsburg has signed a renewal with cheese brand Schönegger Käse-Alm. The extension was brokered by sports marketing agency Sportfive.

German football club Werder Bremen has extended its kit supply contract with sportswear brand Umbro

The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…

German Bundesliga club Borussia Dortmund has extended its sponsorship deal with lubricants manufacturer Rowe

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil

Top-tier Bundesliga football club Hertha Berlin has extended its long-term relationship with TOP Radiovermarktung, the regional marketer of the German capital city radio station 94

German Bundesliga club SC Freiburg has signed up Rose Bikes, the Germany-based bicycle manufacturer, as a sponsor in a deal brokered by the Infront agency

The company behind a pilot study that tested 315 Bayern Munich fans for Covid-19 ahead of last month's Uefa Super Cup match believes it is possible to create rapid and safe testing programmes that will allow more spectators to attend live sports events. Ben Cronin reports.

There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

Omar Chaudhuri, chief intelligence officer at 21st Club, reflects on how the transfer market will change and impact clubs of all sizes during and after the Covid-19 crisis

Korean tyre brand Hankook has extended its sponsorship of German Bundesliga club Borussia Dortmund for another two years

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.

Colombian pay-television broadcaster Win Sports has enhanced its coverage of European club football by acquiring rights to the German Bundesliga

International parcel and express service provider DPD Germany has signed as sleeve sponsor and official logistics partner to Bundesliga club Eintracht Frankfurt

Brazilian commercial broadcaster Band is moving closer to agreeing a deal for free-to-air rights to the German Bundesliga, SportBusiness understands.

Public-service broadcaster the SABC has acquired a package of free-to-air Bundesliga rights in South Africa for the next two seasons

The African arm of French pay-television broadcaster Canal Plus has acquired the French-language rights to the German Bundesliga in sub-Saharan Africa in a three-season deal

Subscription OTT streaming service DAZN will broadcast Bundesliga matches in Germany next season, following uncertainty caused by the impact of a rights dispute between the German Football League (DFL)…

Covid-19 has seen German Bundesliga football club Borussia Dortmund post a net loss of €43.9m ($52.3

German Bundesliga club FC Köln has signed up global logistics firm UPS as a sponsor. The deal will initially run for two seasons, beginning with the 2020-21 campaign.

International media group Discovery has failed in its attempt to terminate its contract with the German Football League (DFL) for domestic German Bundesliga rights, according to a ruling handed down today…

French electrical goods wholesaler Sonepar has upgraded its association with German Bundesliga football club Borussia Mönchengladbach to take on sleeve sponsorship rights, with the H-Hotels group downgrading …

Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal

Nike is to lay off at least 500 staff at its headquarters in Oregon, US, after a loss-making second quarter - Fox Business

Germany’s federal monopoly commission has criticised the decision of the country’s federal cartel office, the Bundeskartellamt, to allow the German Football League (DFL) to sell exclusive live media-rights pac…

German Bundesliga club Fortuna Düsseldorf – relegated from the top division last month – has signed a sponsorship deal with carmaker Volkswagen and a regional car dealership.

Multinational conglomerate Siemens has extended its sponsorship of German Bundesliga club Bayern Munich for another three years

Online broker Flatex has signed as the new main shirt sponsor of German Bundesliga club Borussia Mönchengladbach in a three-year deal, effective immediately.

German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic

There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East

The German Football League (DFL) has announced that the revenue from its domestic broadcasters for the forthcoming 2021-25 rights cycle will be €1.1bn per season, slightly down from the €1.16b

The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25