French Ligue 1

Football
Media

French telco SFR will launch a new subscription package combining its RMC Sport pay-television channels with the Ligue 1 domestic football offering provided by the streaming service Amazon Prime Video
Football
Sponsorship & Marketing

Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Football
Sponsorship & Marketing

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Football
Sponsorship & Marketing

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Football
Sponsorship & Marketing

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Football
Sponsorship & Marketing

French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
Football
Sponsorship & Marketing

Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
Football
Finance & Law

The Versailles Court of Appeal has ruled in favour of beIN Sports in its long-running legal battle with fellow pay-television broadcaster Canal Plus regarding a sublicensing agreement for rights to Ligue…
Football
Fan Engagement

AS Monaco has claimed a first for a French Ligue 1 football club by agreeing a partnership with sports and entertainment NFT agency Capital Block
Football
Sponsorship & Marketing

Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement
Football
Finance & Law

France’s Professional Football League (LFP) has entered into exclusive negotiations with CVC Capital Partners to sell a stake in its new commercial subsidiary to the private equity firm.
Football
Finance & Law

OL Groupe, ownership body of French Ligue 1 football club Olympique Lyonnais, has said it is continuing efforts to strengthen its financial structure after two of its major shareholders, Pathé and IDG …
Football
Finance & Law

Four private equity groups have made binding bids for a stake in the commercial subsidiary being planned by France’s Professional Football League (LFP), it has been reported.
Football
Media

France’s Professional Football League (LFP) has suspended its contract with Match TV, the organisation’s media rights partner in Russia.
Football
Finance & Law

France’s Professional Football League (LFP) has shortlisted four private equity groups to compete for a stake in its planned commercial subsidiary.
Football
Media

Canal Plus is set to discover next month whether its appeal is successful against a court ruling concerning its sublicensing contract with fellow French pay-television broadcaster beIN Sports for coverage…
Fan Engagement

In this recording of the second webinar in our NFT series, we explain what sports rights-holders need to consider when launching NFTs and how their approach should differ from other sectors