Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.
As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful