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Motorsport
Sponsorship & Marketing

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
Formula One
Business

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Motorsport
Technology

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Motorsport
Events

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016
Motorsport
Fan Engagement

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

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Motorsport
Sponsorship & Marketing

Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Motorsport
Sponsorship & Marketing

McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
Motorsport
Sponsorship & Marketing

British American Tobacco (BAT) has upgraded from a Global Partner to a Principal Partner of McLaren Racing, just one season into its association with the Formula One team
Motorsport
Sponsorship & Marketing

Online forex broker FxPro has signed a multi-year extension to its sponsorship agreement with the McLaren Racing Formula 1 team

Features

Motorsport
Fan Engagement

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
Motorsport
Events

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Motorsport
Media

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.
Motorsport
Media

Owen Evans speaks exclusively to Bernie Ecclestone about the deals, confrontations and court cases that have marked his career in Formula One
Motorsport
Media

Many names from both inside and outside Formula One have been mentioned in connection with succeeding Bernie Ecclestone, but there is no one person who can do Bernie Ecclestone’s job in the way he can. Formula One insiders believe a team of senior executives will need to be hired when the time comes to replace him. Matt Cutler reports.
Motorsport

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Motorsport
Business

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

Motorsport
Sponsorship & Marketing

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.

Motorsport
Business

As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful