Formula One
Features
Formula 1 could have up to seven different regional betting sponsors, says ISG
Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.
Formula E closing the gap on Formula 1 as a sponsorship proposition
Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Liberty demonstrates its Asian ambitions with Hanoi Grand Prix announcement
Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016
Coronavirus update: Wimbledon to be cancelled, F1 could race into January 2021, and more
Wimbledon will be cancelled for the first time since World War II, according to German Tennis Federation vice-president Dirk Hordorff. The event is scheduled to begin June 29
Azerbaijan GP latest to fall as F1’s virtual series nets strong audience
The Azerbaijan Grand Prix has become the latest stop on the 2020 Formula 1 calendar to be postponed because of the global spread of the Covid-19 pandemic
Cancellations sweep global sport as coronavirus spreads
Fifa said it would not require football clubs to release players for international matches in March and April, and recommended the halting of internationals in that period
Coca-Cola extends with McLaren as Australian GP is called off
The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Formula One enlists biometric testing to better understand its TV audience
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.
Audience research drives F1 to brings fans closer with city-based festivals
Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.
Sean Bratches: ‘If we can serve the fan, all the manifestations of our business will benefit’
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Lad culture | Sport Bible’s deal with Force India points to a new direction for Formula One
Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.
Headline interview | Bernie Ecclestone
Owen Evans speaks exclusively to Bernie Ecclestone about the deals, confrontations and court cases that have marked his career in Formula One
CEO checklist | The qualities needed to replace Bernie Ecclestone
Many names from both inside and outside Formula One have been mentioned in connection with succeeding Bernie Ecclestone, but there is no one person who can do Bernie Ecclestone’s job in the way he can. Formula One insiders believe a team of senior executives will need to be hired when the time comes to replace him. Matt Cutler reports.
Apple buys Formula 1 | A warning against the dangers of speculative journalism
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
The Leader: Claire Williams
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
Sponsorship Activation: F1
Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.
Archive | Bernie Ecclestone, anatomy of a successful Formula 1 CEO
As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful