Formula One
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Socios.com adds Aston Martin and Alfa Romeo Racing to fan token universe
Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Red Bull Racing adds Cash App, McLaren signs up Alteryx
Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’.
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Scuderia AlphaTauri adds ICM.com and Fantom to sponsorship portfolio
Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix.
The ICM.com
Business sustainability expert Stephane Bazire appointed by Silverstone
UK motorsports circuit Silverstone has appointed Stephane Bazire as its head of business sustainability
Williams F1 sponsorship portfolio rises to 20 with addition of Honibe
The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
Bitci.com sponsors McLaren Racing in F1 team fan token first
Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont
Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing
Nexa3D signs with Williams Racing as F1 team’s commercial chief reels in new deals
Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Azerbaijan GP to go ahead in June without fans, Portuguese GP confirmed
The Formula One Grand Prix in Azerbaijan will go ahead this year without spectators, after being cancelled due to Covid-19 last year
Getty Images to become official F1 photography agency
Formula 1 has agreed a ‘long-term’ deal with Getty Images to become the Official Photographic Agency for the motorsport series.
F1 rights sublicensed in DAZN-Telefónica Spanish rights and distribution alliance
DAZN, the OTT subscription platform, and telco Telefónica have signed a sprawling alliance that could change the face of Spain’s sports broadcasting landscape, beginning with an exclusive sublicensing de…
Tributes paid to John Hogan, the “king of sponsorship” in Formula One
Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
Globo ends legal battle with Turner over football rights, ‘nears’ F1 deal
Brazilian media group Globo and pay-television broadcaster Turner have drawn a line under their legal dispute which had been sparked by the introduction of a controversial media rights measure
US investment group to acquire a third of McLaren Racing
MSP Sports Capital will invest $246m (€202.7m) into McLaren Racing for an initial 15-per-cent stake, rising to a maximum 33 per cent by the end of 2022, valuing the UK-based motor-racing team at $740.5m.
SBT and Disney ‘to submit combined bid’ for F1 rights in Brazil
Commercial free-to-air broadcaster SBT and the Disney media group are set to put in a combined bid for rights to Formula One from 2021 in Brazil, following the recent breakdown of the Rio Motorsports proposal
‘We’re got to take the Aston Martin brand to the next level’ | Jeff Slack, Racing Point F1
Jefferson Slack represented some of the world’s leading sports talent, ran Serie A giants Inter Milan and headed IMG’s football division during the first three decades of his career. Now