Formula One

Latest Features

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Mexico City Mayor Claudia Sheinbaum has confirmed that a deal has been reached for the city’s Grand Prix to remain on the Formula One motor-racing world championship calendar.

The Formula One motor-racing series is in talks over the possibility of staging a grand prix in Saudi Arabia, according to multiple reports

The Formula One motor racing championship is set to offer live in-race betting offerings for the 2020 season as part of its ongoing association with the Interregional Sports Group (ISG) agency

The Infront agency has today (Friday) made its first move into Formula 1 through a new marketing agreement with the Alfa Romeo Racing team

Features

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

Owen Evans speaks exclusively to Bernie Ecclestone about the deals, confrontations and court cases that have marked his career in Formula One

Many names from both inside and outside Formula One have been mentioned in connection with succeeding Bernie Ecclestone, but there is no one person who can do Bernie Ecclestone’s job in the way he can. Formula One insiders believe a team of senior executives will need to be hired when the time comes to replace him. Matt Cutler reports.

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.

As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful