Formula One

Latest Features

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

Mark Waller joined McLaren Racing in May from the NFL, becoming the British motorsport team's managing director of sales and marketing. He's relishing his new role, and sees opportunities to drive the business forward in adding consumer-facing sponsors, creating more digital content, and expanding the team's already impressive esports programme.

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

Hanoi will host a Grand Prix in 2020 after first expressing interest in 2016

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

Formula One team Toro Rosso has sought approval from the FIA and Liberty Media to change its name to AlphaTauri, also the name of a fashion brand run by the team's owner Red Bull. According to Speedweek

Polish oil company PKN Orlen will terminate its contract with Formula One team Williams Racing at the end of the 2019-20 season

There are few greater highlights on the Formula One calendar than the cars racing through Singapore’s floodlit cityscape.

Channel 4 will continue to be the free-to-air home of Formula One in the UK after agreeing a multi-year extension to its deal with the motor-racing championship’s rights-holder, pay-television broadcaster S…

Features

Formula One’s director of marketing and communications Ellie Norman tells Ben Cronin why the sport’s series of city-based Fan Festivals aim to make it more accessible to audiences and promote it beyond the confines of a Grand Prix weekend.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Force India's deal with Sport Bible could be a precursor to Formula One establishing a new relationship with social media. Andy Fry finds out more.

Owen Evans speaks exclusively to Bernie Ecclestone about the deals, confrontations and court cases that have marked his career in Formula One

Many names from both inside and outside Formula One have been mentioned in connection with succeeding Bernie Ecclestone, but there is no one person who can do Bernie Ecclestone’s job in the way he can. Formula One insiders believe a team of senior executives will need to be hired when the time comes to replace him. Matt Cutler reports.

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.

Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.

As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful