Formula One
Latest Features
‘We’re got to take the Aston Martin brand to the next level’ | Jeff Slack, Racing Point F1
DP World continues to see value in sport sponsorship
“Digital has become the free-to-air platform” | F1’s Frank Arthofer
Closed-door sport gives fresh impetus to innovations in virtual hospitality
Singapore focuses on return on investment as city’s Covid-19 recovery plan gathers pace
Getty Images to become official F1 photography agency
F1 rights sublicensed in DAZN-Telefónica Spanish rights and distribution alliance
Tributes paid to John Hogan, the “king of sponsorship” in Formula One
Globo ends legal battle with Turner over football rights, ‘nears’ F1 deal
Features
‘We’re very focused on bringing the cost cap down’ | Mark Waller, McLaren F1
Formula 1 could have up to seven different regional betting sponsors, says ISG
Formula E closing the gap on Formula 1 as a sponsorship proposition
McLaren’s new commercial chief Mark Waller is bringing lessons from American sport
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Liberty demonstrates its Asian ambitions with Hanoi Grand Prix announcement
Formula One enlists biometric testing to better understand its TV audience
Audience research drives F1 to brings fans closer with city-based festivals
Sean Bratches: ‘If we can serve the fan, all the manifestations of our business will benefit’
In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.
Lad culture | Sport Bible’s deal with Force India points to a new direction for Formula One
Headline interview | Bernie Ecclestone
CEO checklist | The qualities needed to replace Bernie Ecclestone
Apple buys Formula 1 | A warning against the dangers of speculative journalism
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
The Leader: Claire Williams
Claire Williams, the deputy team principal and commercial director of the Williams F1 team, writes exclusively for SportBusiness International about the changing face of the sport.
Sponsorship Activation: F1
Crispin Bolt is Client Services Director at GMR Marketing, having joined the company earlier this year. Previous to GMR, Bolt spent six years as a Senior Partner Manager at the McLaren Formula One team. Here’s his take on the best and worst of sponsorship activation in the sport.
Archive | Bernie Ecclestone, anatomy of a successful Formula 1 CEO
As Bernie Ecclestone's tenure as the head of Formula 1 comes to an end, we revisit a piece from 2014 in which senior stakeholders in Formula One identify the 10 qualities that made him so successful