Fifa World Cup

Football
Media

ORF, the public-service broadcaster, has acquired exclusive rights in Austria to the 2026 Fifa World Cup in a deal agreed directly with football's governing body
Football
Media

Fifa has today (Wednesday) launched the tender process in South Korea for media rights to the men's World Cup in 2026 and the Women's World Cup in 2027
Football
Media

Australian public-service broadcaster SBS has renewed its rights to the Fifa Men’s World Cup, securing an exclusive deal for all 104 matches of the 2026 edition.
Football
Events

Football Australia is confident there is the political will in the country to back another bid for the men’s Fifa World Cup, even if it means going up against another Middle East financial powerhouse.
Football
Sponsorship & Marketing

Visa and Qatar Airways have renewed their top-tier Fifa Partner deals, covering all of the global football federation's major men’s, women’s and youth events, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) is continuing to reap the commercial benefits of being men's World Champions, signing another regional sponsorship deal covering parts of Asia, this time with…
Football
Media

Fifa is looking to take advantage of football euphoria in Australia with the launch today (Monday) of separate invitations to tender for the media rights to the men's World Cup in 2026 and women's edition…
Football
Sponsorship & Marketing

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the next…
Football
Sponsorship & Marketing

The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
Football
Industry Moves

Morocco's King Mohammed VI has appointed Fouzi Lekjaa, president of the Royal Moroccan Football Federation (FRMF), to lead the country's joint bid to host the Fifa World Cup in 2030
Football
Sponsorship & Marketing

AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Football
Sponsorship & Marketing

McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Football
Media

Fifa has gone to market in Austria and Switzerland with the media rights in both countries to the 2026 World Cup
Football
Events

World governing body Fifa has scrapped its proposed three-team group stage for the expanded 48-team men's World Cup in 2026 and will now organise an opening round with 12 groups of four in a tournament…
Football
Media

Hernan Lopez, the former chief executive at Fox International Channels, has been convicted of participating in a scheme to pay bribes to South American football officials, while the Full Play agency has…
Football
Media

Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Football
Events

Argentina, Uruguay, Chile and Paraguay have officially launched their bid to host the 2030 Fifa World Cup, 100 years after the first-ever tournament was held in South America, and hope to add Bolivia to…
Football
Media

Japanese digital media company CyberAgent reported a rare quarterly loss in its 2023 Q1 financial results, caused by the costly acquisition of 2022 Fifa World Cup rights by its streaming platform Abema