Fifa World Cup
AB InBev overlooks Qatar beer ban to expand Fifa deal
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Fifa takes 2026 World Cup rights to market in Austria, Switzerland
Fifa has gone to market in Austria and Switzerland with the media rights in both countries to the 2026 World Cup
Fifa expands 2026 World Cup to 104 matches, reverts to four-team groups
World governing body Fifa has scrapped its proposed three-team group stage for the expanded 48-team men's World Cup in 2026 and will now organise an opening round with 12 groups of four in a tournament…
Lopez, Full Play convicted in football rights bribery case, Martinez acquitted
Hernan Lopez, the former chief executive at Fox International Channels, has been convicted of participating in a scheme to pay bribes to South American football officials, while the Full Play agency has…
World Cup pushes Fifa towards $3bn in broadcast revenue in 2022
Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Argentina, Uruguay, Chile and Paraguay launch official 2030 World Cup bid
Argentina, Uruguay, Chile and Paraguay have officially launched their bid to host the 2030 Fifa World Cup, 100 years after the first-ever tournament was held in South America, and hope to add Bolivia to…
World Cup rights take Abema to big quarterly loss, but wider deal impact hailed
Japanese digital media company CyberAgent reported a rare quarterly loss in its 2023 Q1 financial results, caused by the costly acquisition of 2022 Fifa World Cup rights by its streaming platform Abema
World Cup piracy ‘explodes’ in some Asian markets, subsides in others
Two major East Asian markets report rampant piracy of Fifa World Cup matches in December, while piracy challenges subside in some other markets.
Strong World Cup final ratings across Europe’s free-to-air networks but German figures languish
Sunday’s gripping Fifa World Cup final between Argentina and France attracted strong audiences across free-to-air broadcasters in Europe, although figures in Germany were down on previous finals not i…
LaLiga threatens Fifa with legal action over competition expansion plans
LaLiga, the organising body of the top two tiers of Spanish football, is considering legal action against Fifa over the world governing body’s plans to expand the Club World Cup and revise the format o…
TF1 breaks France’s all-time viewing record during thrilling World Cup final
France’s dramatic defeat in the Fifa World Cup final delivered an all-time viewing record in the country as commercial broadcaster TF1 netted an average audience of 24.1 million viewers.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
TF1 audience breaks 20m barrier as France reach World Cup final
TF1, the French commercial broadcaster, registered an average audience of 20.7 million last night as France defeated Morocco 2-0 to reach the Fifa World Cup final in Qatar
Rai nets highest World Cup audience for Argentina-Croatia
Rai, the Italian public broadcaster, attracted its highest audience of the 2022 Fifa World Cup last night as Argentina defeated Croatia to reach the final.
The match was watched by an average of 10
Fifa generates $1.74bn in sponsorship income over 2019-22 cycle
Analysis by SportBusiness Sponsorship indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its four-year sales cycle, culminating with the current World Cup in Qatar, a more than 4.6-per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its sponsorship rights.
World Cup visitors ‘fall short of Qatar’s expectations’
The number of visitors to Qatar for the Fifa World Cup is set to fall short of the organisers' initial expectations, according to a report by Reuters.
While Qatar had predicted 1
RTVE registers highest Spanish audience since Euro 2020
Spain’s surprise defeat to Morocco at the Fifa World Cup attracted a Spanish free-to-air television audience of 12.6 million viewers during the penalty shootout yesterday (Tuesday).