Euro 2020

Latest Features

Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.

Global partnership marketing agency Lagardère Plus has been appointed by vehicle manufacturer Volkswagen to manage its hospitality and ticketing across its sponsorship portfolio in German football.

Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams