Euro 2020
Univision makes PrendeTV key part of Euro 2020 coverage
US Hispanic media company Univision has announced it will make its newly-launched ad-supported streaming service PrendeTV a key part of its Uefa Euro 2020 coverage
Panini extends FIGC licensing deal to 2030
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Uefa sponsor clean sweep for Just Eat Takeaway.com, one Europa League package left
Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.
Multimedia Group acquires free-to-air Euro 2020 rights in Ghana
Ghana's Multimedia Group has acquired free-to-air television and radio rights in the country to Uefa Euro 2020, which will be played across June and July this year
FA cleans up with Dettol across elite and grassroots properties
Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties.
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Addition of Qatar Airways makes dozen sponsors of Euro 2020
Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament.
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Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
Erreà replaces Macron as Uefa ‘Kit Assistance Scheme’ supplier
Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026.
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Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship
Sport TV ‘begins legal proceedings’ against TVI over Euro 2020 rights payment
Portuguese pay-television broadcaster Sport TV has filed a claim against free-to-air broadcaster TVI over alleged non-payment of rights fees for the delayed Euro 2020 tournament
Adidas extends with Belgian FA and top-ranked ‘Red Devils’
Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
El Ganso strikes licensing and sponsorship deal with Spanish football federation
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
Arbejdernes Landsbank may quit Danish football deal as quick-loans law kicks in
Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Icelandic FA signs Puma for Euro 2020, ending 20-year Errea association
German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Spanish government extends Euro 2020 tax breaks and visa permissions for Uefa
The Spanish government has extended a series of tax breaks and visa permissions granted to Uefa for the hosting of Euro 2020 matches in the city of Bilbao now that the tournament has been postponed until…
Mediaset receives share of €15m state funding to ease advertising woes
Mediaset has received a portion of a €15m ($16.4