Euro 2020
Features
Pan-continental Euro 2020 offers “unparalleled commercial platform”, argues Uefa’s Guy-Laurent Epstein
Uefa marketing director Guy-Laurent Epstein tells Adam Nelson how the body has devised a new commercial structure to take advantage of the the pan-continental format for the 2020 European Championship.
Sport TV ‘begins legal proceedings’ against TVI over Euro 2020 rights payment
Portuguese pay-television broadcaster Sport TV has filed a claim against free-to-air broadcaster TVI over alleged non-payment of rights fees for the delayed Euro 2020 tournament
Adidas extends with Belgian FA and top-ranked ‘Red Devils’
Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
El Ganso strikes licensing and sponsorship deal with Spanish football federation
Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
Arbejdernes Landsbank quits Danish football deal as quick-loans law kicks in
Danish bank Arbejdernes Landsbank has quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in Denmark