Euro 2020

US Hispanic media company Univision has announced it will make its newly-launched ad-supported streaming service PrendeTV a key part of its Uefa Euro 2020 coverage

The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.

Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.  

Ghana's Multimedia Group has acquired free-to-air television and radio rights in the country to Uefa Euro 2020, which will be played across June and July this year

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T

Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament. A

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.

Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026. The

Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship

Portuguese pay-television broadcaster Sport TV has filed a claim against free-to-air broadcaster TVI over alleged non-payment of rights fees for the delayed Euro 2020 tournament

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026

Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…

German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP

The Spanish government has extended a series of tax breaks and visa permissions granted to Uefa for the hosting of Euro 2020 matches in the city of Bilbao now that the tournament has been postponed until…