Eredivisie
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Ajax-PSV breaks Eredivisie viewership record on rebranded ESPN
Sunday afternoon's Dutch Eredivisie fixture between Ajax and PSV Eindhoven broke a viewership record on rebranded ESPN's first weekend of broadcasting the league, attracting an average of 1
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Endemol’s stake in Eredivisie Media & Marketing sold to league
The Eredivisie, the top division of Dutch club football, has further increased its interest in Eredivisie Media & Marketing by acquiring media group EndemolShine’s 8.8
Dutch and Belgian super league ‘realistic in 2023’, Club Brugge CEO claims
A super league comprised of top Dutch and Belgian clubs is a "realistic" prospect for the 2023-24 season, according to Club Brugge chief executive Vincent Mannaert
Mercedes-Benz and Stern extend Ajax sponsorship
Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023.
The
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
EuroParcs consolidates main shirt rights at Feyenoord with one-year extension
Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
The business of Dutch football has fans to thank for its survival
Dutch clubs like SC Heerenveen have sold large numbers of season tickets prior to the 2020-21 Eredivisie season, despite there being no guarantees spectators will be allowed to attend matches. Callum McCarthy reports.
Eredivisie furthers data collection with appointment of Dutch firms
The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches
LiveScore extends Serie A streaming deal, adds more football rights
Global sports update and results provider LiveScore has renewed an agreement for streaming rights in the UK and Ireland to Italy’s Serie A, and further expanded its football offering with a host of other p…
Ziggo, Fox agree carriage deal in time for Eredivisie season
Dutch telco Ziggo has renewed its carriage agreement with pay-television broadcaster Fox Sports following months of negotiations
Eredivisie adds new kick-off time at Fox request
There will be a new kick-off time in the Dutch Eredivisie next season at the request of the league domestic rights-holder, pay television broadcaster Fox Sports
Ziggo’s carriage talks with Fox Sports deadlocked
Dutch telco Ziggo’s carriage negotiations with pay-television broadcaster Fox Sports are deadlocked, with the former unwilling to meet the latter’s revised payments model.
Eredivisie clubs reach agreement on TV money distribution
The 18 clubs in the Eredivisie, the Netherlands’ top football division, have reached an agreement on the distribution of the media-rights fees for the 2019-20 season.
Is playing football behind closed doors always the best medicine?
Behind closed doors matches are not a panacea for the impact of Covid-19, nor are they always better than not playing at all.
Champions League qualifier AZ Alkmaar switches to Nike
Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season