Eredivisie
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The business of Dutch football has fans to thank for its survival
Dutch clubs like SC Heerenveen have sold large numbers of season tickets prior to the 2020-21 Eredivisie season, despite there being no guarantees spectators will be allowed to attend matches. Callum McCarthy reports.
Is playing football behind closed doors always the best medicine?
Behind closed doors matches are not a panacea for the impact of Covid-19, nor are they always better than not playing at all.
European football stocks are undervalued says Ajax and OL investor
The MAPFRE AM asset management fund thinks European football stocks are undervalued in comparison with US franchises. Equity portfolio manager Luis García Álvarez explains why the company is taking a bet on Ajax and Olympic Lyon
Ajax’s Champions League run boosts visibility, but growth is underpinned by creative commercial team
Ajax's global popularity outstrips all of its domestic rivals, allowing the club to position itself as a brand platform for the Netherlands and beyond. Its chief commercial officer, Menno Geelen, tells Adam Nelson about the effects of Ajax's surprising run to the Champions League semi-finals, and how a creative commercial department has helped the club compete at the highest level.
Beneliga discussion surfaces again, but is more of a symptom than a solution
The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Ajax-PSV breaks Eredivisie viewership record on rebranded ESPN
Sunday afternoon's Dutch Eredivisie fixture between Ajax and PSV Eindhoven broke a viewership record on rebranded ESPN's first weekend of broadcasting the league, attracting an average of 1
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Endemol’s stake in Eredivisie Media & Marketing sold to league
The Eredivisie, the top division of Dutch club football, has further increased its interest in Eredivisie Media & Marketing by acquiring media group EndemolShine’s 8.8
Dutch and Belgian super league ‘realistic in 2023’, Club Brugge CEO claims
A super league comprised of top Dutch and Belgian clubs is a "realistic" prospect for the 2023-24 season, according to Club Brugge chief executive Vincent Mannaert