English Premier League

Football
Sponsorship & Marketing

Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Football
Finance & Law

Manchester United’s revenues fell by 19.3 per cent in the final three months to December 2019, primarily due to the club’s failure to qualify for the Uefa Champions League.
Football
Sponsorship & Marketing

Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Football
Industry Moves

The English Premier League has begun a search to recruit a head of media-rights sales in Europe, the Middle East and Africa
Football
Sponsorship & Marketing

Premier League club Everton will terminate its main shirt sponsor contract with Kenyan gambling brand SportPesa at the end of the 2019-20 season. The five-year deal, which was worth €10.8m ($11.6
Football
Stadia

Liverpool Football Club has announced that it is planning to begin the next phase of the expansion of its Anfield Stadium later this year, with completion scheduled for the start of the 2021-22 Premier…
Football
Media

The Premier League will continue to prefer broadcast-rights deals despite its moves to raise its capacity to adopt a direct-to-consumer model in the next cycle, the league’s executive director, Bill B…
Football
Media

The English Premier League is developing its plans for an OTT service and is moving towards a "a mix of direct-to-consumer and [traditional] media rights sales", chief executive Richard Masters has said
Football
Media

Media company Nordic Entertainment (Nent) Group has acquired exclusive English Premier League rights in Denmark, Finland, Norway and Sweden in a landmark deal from 2022-23 to 2027-28
Football
Sponsorship & Marketing

Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs
Football
Licensing & Merchandising

Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore. 
Football
Sponsorship & Marketing

Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
Football
Sponsorship & Marketing

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Football
Sponsorship & Marketing

English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner
Football
Finance & Law

Saudi Arabia is reportedly close to extending its presence in the global sports market with a £340m (€403.9m/$444.9m
Football
Sponsorship & Marketing

Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Football
Sponsorship & Marketing

English Championship club Leeds United has agreed to make sportswear giants adidas its new kit supplier
Football
Other

Manchester United have cancelled plans to travel to the Middle East in February due to security concerns and political tensions in the region