English Premier League

Football
Finance & Law

Fenway Sports Group (FSG) has today (Thursday) said its long-term commitment to Liverpool “remains as strong as ever” after ending its search for investment in the English Premier League club by striking a deal with US-based sports investment firm Dynasty Equity.
Football
Media

Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market
Football
Sponsorship & Marketing

UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
Football
Sponsorship & Marketing

Premier League Newcastle United will see its retail operations – run by the incumbent kit supplier Castore since the 2021-22 season – revert back to the club when Adidas takes over the technical role nex…
Football
Sponsorship & Marketing

Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season
Football
Sponsorship & Marketing

Emerging online travel marketplace WebBeds has made its first foray into sports marketing, agreeing a sleeve sponsorship deal with Premier League club Fulham FC
Football
Sponsorship & Marketing

Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…
Football
Sponsorship & Marketing

Premier League club Manchester United has renewed its principal partnership with kit supplier Adidas for a further 10 years until June 2035
Football
Sponsorship & Marketing

Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Football
Sponsorship & Marketing

Premier League club Chelsea FC has dropped plans to sign a shirt sponsorship deal with online casino and betting brand Stake.com amid a backlash from fans
Football
Sponsorship & Marketing

Domestic and European champions Manchester City continue to upgrade some of the club's major sponsors ahead of the new season with beer partner Asahi trading up to the ‘Official Training Kit Partner’ rol…
Football
Sponsorship & Marketing

The Chelsea Supporters’ Trust (CST) has written an open letter to Chelsea FC owner Todd Boehly criticising the club’s proposed deal with online casino and betting company Stake.com
Football
Sponsorship & Marketing

Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

Newcastle United has finalised its front-of-shirt sponsorship with Saudi-owned event, retail and rights company Sela in a multi-year deal
Football
Sponsorship & Marketing

English Premier League club Wolverhampton Wanderers has secured a new sleeve sponsor for the 2023-24 season in the shape of online betting firm 6686 Sports and renewed with principal partner AstroPay,…
Football
Sponsorship & Marketing

Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
Football
Finance & Law

Manchester City has lodged a legal challenge against the Premier League's multiple charges that it breached the league's financial rules dating back 14 seasons to 2009-10
Football
Industry Moves

Premier League club Aston Villa has announced the appointment of former Philadelphia 76ers president Chris Heck as president of business operations