English Premier League

Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.

Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster

The Premier League will continue its domestic pay-per-view coverage and pricing for four more matches before making a longer-term decision in November

Norwegian commercial and pay-television broadcaster TV2 will offer English Premier League matches in ultra high-definition 4K for the first time from November 1

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus International have welcomed a court ruling in Rwanda concerning the piracy of their broadcast c…

Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards

The Premier League has hit out at the emergence of a major reform plan for the English football system, driven by Liverpool and Manchester United, and backed by the English Football League (EFL), stating…

English Premier League club Tottenham Hotspur has signed up performance technology brand Hyperice as the club’s ‘Official Recovery Technology Supplier’ for both the men’s and women’s teams. The d

Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.

Covid-19 pandemic means ‘up to 50 per cent’ of EFL clubs available for sale as distressed assets Premier League clubs thinking of selling minority shareholdings C

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.

The English Premier League, the country’s top football league, is enjoying heightened exposure across sub-Saharan Africa this season thanks to a 30-per-cent increase in the number of free-to-air broadcaster d…

Premier League football club Everton has become the latest sports property to link up with betting operator Parimatch

English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic

English Premier League clubs are mulling over whether they will allow season-ticket holders to watch non-televised matches, after the UK government decided not to allow fans back into stadiums next month…

English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22

English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.

Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe

The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…

Cyprus-based betting company Parimatch has signed as Premier League club Leicester City’s as it new ‘Official First Team Training Wear Partner’ ahead of the 2020-21 season. P

Workwear brand SnickersUK.com has upgraded its sponsorship of English Premier League football club Brighton & Hove Albion by taking the official sleeve sponsor position for the men’s team this season.

English Premier League club Tottenham Hotspur has signed international trading platform Libertex as its 'Official Trading Partner'

Online gambling firm BetVictor has been named as the new shirt sponsor of Fulham, the London-based side recently promoted to England’s Premier League.

The English Premier League is assessing its options after its rights-holding broadcaster in China, streaming platform PPTV, is reported to have failed to make a rights-fee payment due earlier this year

Mark Jenkins has announced his decision to retire from his role as chief executive of Premier League side West Bromwich Albion, after a combined 18 years of service at the club over two spells

Chinese state broadcaster CCTV has switched its coverage of English Premier League football matches to its less popular CCTV5 Plus sports channel in a move analysts are linking to diplomatic tensions between…

Premier League chief executive Richard Masters has said that the UK government has not put the Premier League under pressure to approve the proposed £300m (€330m/$371.2m

English Premier League chief executive Richard Masters has encouraged fans to stay away from stadiums, as the league prepares to resume play today

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ‘big five’ leagues generated record high combined turnover of close to €17bn (£15.2/$19.3)

International subscription streaming service DAZN will broadcast all remaining matches from the English Premier League this season in Spain

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald

The English Premier League has reiterated its commitment to restarting its 2019-20 season, but will seek to end a proposal for matches to be played at neutral venues as shareholders were told that clubs…

Javier Tebas, the president of LaLiga , is appealing to the English Premier League to judiciously examine the planned £300m ($378m/€345m) takeover of Newcastle United by Saudi Arabian investors.

Three UK-based sports industry agencies have joined forces to deliver Covid-19-related thermal screening at sports and events globally on a pro bono basis