English Premier League (EPL)

Cricket
Media

New Bangladeshi sports broadcaster T Sports has acquired media rights for English Premier League matches and India home international cricket in a deal with video content rights marketplace Allrites
Football
Sponsorship & Marketing

A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club. In
Football
Finance & Law

Premier League side Liverpool has blamed the Covid-19 pandemic after it registered a £46m ($63.9m/€52.9m) pre-tax loss for the financial year ending May 31, 2020.
Football
Sponsorship & Marketing

The plot by 12 clubs to break away from the Champions League has undermined their claims to represent certain values and engagement with their fanbases. Ben Cronin, global head of Publicis Sport & Entertainment says sponsorship could suffer as a result
Football
Sponsorship & Marketing

Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
Football
Sponsorship & Marketing

Premier League football club Tottenham Hotspur has signed up UK-based paint brand Dulux to its sponsorship portfolio. The UK-based company becomes the club’s first ever official paint supplier.
Football
Sponsorship & Marketing

English Premier League football club West Ham United has selected the US-based KORE Software to help manage its sponsorship programme
Football
Sponsorship & Marketing

There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
Football
Sponsorship & Marketing

SportBusiness looks at the innovative sponsorship deal between the eToro investment platform and DS Techeetah under which the brand provided the Formula E team with $1m (€843,000) to invest via its own platform
Football
Sponsorship & Marketing

Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
Football
Sponsorship & Marketing

English Premier League side Manchester City has agreed a deal with fintech blockchain company Chiliz to launch fan tokens on Socios.com
Football
Sponsorship & Marketing

English Premier League club Leeds United has signed a new ‘Official Partner’ deal with digital payments brand Skrill.
Football
Media

Free-to-air broadcast rights to the English Premier League will continue to be sold by Infront in sub-Saharan Africa until at least the end of the 2024-25 season after the agency reached a new agreement
Football
Fan Engagement

Sebastian Page, account director at CSM Hong Kong, says Tottenham Hotspur's Son Heung Min's on-and-off-pitch success underlines the special value of Asian stars in European football
Football
Media

The English Premier League will continue to make all its matches in the 2020-21 season available for broadcast in the UK until supporters are permitted back into stadiums
Multi-Sport
Sports Betting

Betting data services company Genius Sports has sued rival data company Sportradar in the UK High Court in the latest twist to the companies’ ongoing legal dispute about the data rights to the English P…
Football
Media

The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.