English Premier League (EPL)
Features
Crystal Palace aims to become sponsors’ “club of choice in London”
South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.
9 revenue-generating features at the new Tottenham Hotspur Stadium
Wi-Fi network and Bluetooth beacons capture crowd movements
Catering JV to offer more food and beverage options and speedier service
Liverpool diversifies revenue streams to post record profit
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Arsenal’s Singapore office contributes to 50-per-cent growth of commercial revenues
APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent.
Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.
Premier League | Plans under way for OTT platform for next rights cycle
• League has brought in consultants Alvarez & Marsal to advise on OTT platform
• New distribution strategy will be in place for the next rights cycle, from 2022-23 season
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The Scudamore years | The search for a successor
The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
The Scudamore years: Match attendances and the fan
Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho
The Scudamore years | International expansion and the 39th game
The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
The Scudamore years | Sponsorship
From a sponsorship perspective, Peter Daire, founding partner at sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
The Scudamore years | Media rights sales
Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Scudamore | The cool-headed diplomat who transformed the EPL
Chief executive surrounded himself with the best advisors to take strategic decisions
Diplomatic skills essential in persuading league owners of the greater power of the collective
Amazon-Premier League deal shows tech giant still learning
The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.