The plot by 12 clubs to break away from the Champions League has undermined their claims to represent certain values and engagement with their fanbases. Ben Cronin, global head of Publicis Sport & Entertainment says sponsorship could suffer as a result
Daniel Haddad, head of commercial strategy at the Octagon agency, sees little merit in sponsorship proposals around Video Assistant Referee (VAR) technology, the application of which has only detracted from the fan experience
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
SportBusiness looks at the innovative sponsorship deal between the eToro investment platform and DS Techeetah under which the brand provided the Formula E team with $1m (€843,000) to invest via its own platform
Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
Free-to-air broadcast rights to the English Premier League will continue to be sold by Infront in sub-Saharan Africa until at least the end of the 2024-25 season after the agency reached a new agreement
Betting data services company Genius Sports has sued rival data company Sportradar in the UK High Court in the latest twist to the companies’ ongoing legal dispute about the data rights to the English P…
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
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