English Premier League (EPL)

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Sponsorship & Marketing

Health insurance provider Vitality has developed a reputation for promoting participation and inclusivity in sport through its extensive sports sponsorship portfolio. Chrissy Fice, brand director for Vitality UK, explains the company’s sponsorship strategy.
Football
Sponsorship & Marketing

South London football club Crystal Palace is a model for aspirational second-tier teams. The club's commercial director, Barry Webber, tells Adam Nelson how a nimble and flexible commercial strategy has helped the club to capitalise on its top-flight status.
Football
Stadia

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Football
Finance & Money

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Football
Sponsorship & Marketing

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

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Football
Stadia

English Premier League side Watford has appointed Populous architects to draw up plans for a 32,000-seat expansion of its Vicarage Road stadium
Football
Sponsorship & Marketing

Premier League club Liverpool FC has cited sportswear brand New Balance's inability to reach the distribution levels of rival Nike in a High Court battle which began on Friday October 18
Athletics
Sponsorship & Marketing

London Stadium’s naming rights will not be acquired by a gambling, tobacco or alcohol company, as stadium stakeholders continue to search for a deal to help reduce its significant financial losses.
Football
Sponsorship & Marketing

Manchester United is reported to be continuing talks with possible shirt sponsors as doubts emerge over the future of the existing agreement with American car manufacturer Chevrolet

Features

Football
Media

• League has brought in consultants Alvarez & Marsal to advise on OTT platform • New distribution strategy will be in place for the next rights cycle, from 2022-23 season • B
Football
Business

The Premier League has expanded at such a precipitous rate under Richard Scudamore’s leadership that most experts seem to agree that it will need to appoint more than one person to replace the outgoing c…
Business

Richard Scudamore summarised his measures of success for the Premier League in an interview in 2015: “Attendance No1. Global audience No2. That’s it. Ho
Football
Business

The almost unchecked expansion in overseas media-rights revenues for the Premier League tells its own story about the extraordinary success of the competition as an international export
Football
Business

From a sponsorship perspective, Peter Daire, founding partner at  sports rights and marketing agency Sport Collective, thinks Scudamore ought to be remembered more for the partnerships the Premier League r…
Football
Business

Scudamore’s former media advisor Phil Lines argues that his old boss could be directly credited with creating a formal tender process for the selling of the league’s rights and for professionalising the…
Football
Business

Chief executive surrounded himself with the best advisors to take strategic decisions Diplomatic skills essential in persuading league owners of the greater power of the collective
Football
Media

The agreement the Premier League struck in June with Amazon for one of two packages of rights unsold in its January auction – telco BT picked up the other – has to be one of the most important ever.