English Premier League (EPL)

The UK government’s fan-led review into football has called for an independent regulator for the game and suggested fans be given powers to veto important decisions as part of a suite of preliminary r…

UK-based betting company Spreadex has signed as the main shirt sponsor of English Premier League club Burnley for the 2021-22 season.

English Premier League club Arsenal has become the latest sports organisation to sign up with blockchain providers Chiliz to launch a club fan token on the Socios.com app

English Premier League club West Ham United has signed a multi-year extension to the club’s shirt sleeve sponsorship with financial trading brand Scope Markets.

Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor

UK sports and casualwear retailer JD has signed as the shirt sleeve sponsor of English Premier League club Norwich City for the 2021-22 season

Pay-per-view streaming platform LIVENow has acquired media rights in Singapore for next season’s English Premier League in a sublicensing deal with telco Singtel.

Media company Nordic Entertainment (Nent) Group has acquired exclusive rights to the English Premier League across the Netherlands, Poland, Estonia, Latvia and Lithuania for the six seasons from 2022-23…

UK sportswear group Castore has finalised a multi-year kit supplier deal with English Premier League football club Newcastle United

Gambling sector sponsorships are no longer the most prevalent across professional football, rugby union, rugby league and cricket teams in England, having almost halved in number over the last two years,…

English Premier League champions Manchester City has signed up Expo 2020 Dubai as the club’s ‘Official Exhibition Partner’ in a short-term sponsorship deal. T

English Premier League club Norwich City has named Lotus Cars as its new front-of-shirt sponsor for the 2021-22 season

English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’. The

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…

Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy

Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita

Norwich City has become the latest Premier League club to work with Eleven Sports Media to drive local, community-driven sponsorship sales