Dubai World Cup
Longines’ vice-president of marketing, Matthieu Baumgartner, explains the strategy behind the brand’s blanket sponsorships of equestrianism and horse racing.
Dubai’s reputation as an ever-changing metropolis that refuses to stand still contrasts with a carefully-crafted sports events strategy that has demonstrated remarkable consistency stretching back years.
Horse racing media-rights agency HBA Media has agreed a short-term deal with FloSports to develop horse racing coverage on the US-based streaming service provider's over-the-top platforms
Racecourse Media Group, the holding company responsible for media and data rights involving a host of horse-racing destinations, has agreed a two-year extension to its contract for production and distribution…