Digital Swiss 5
The Digital Swiss 5 virtual cycling series launched in April, drawing significant audiences from around the world. It may point the way toward a more digital future for the sport as it navigates its way out of the Covid-19 crisis. Adam Nelson reports.
Over-the-top streaming service the Olympic Channel will show free live coverage of the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event.
International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.
UK commercial broadcaster ITV is in talks to acquire rights to the forthcoming ‘Digital Swiss 5’ e-cycling event, SportBusiness understands.
The organisers behind the Tour de Suisse have become the latest rights-holders to turn to virtual alternatives to provide fans with sporting competition during the ongoing Covid-19 pandemic