Cricket World Cup

Latest Features

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.

The International Cricket Council is claiming to be the most popular sport for video views on Facebook

The England and Wales Cricket Board has revealed record turnover of £228m (€256m/$287m) for the 2019-20 financial year but acknowledged that the results are “bittersweet” amid the ongoing impact of Cov…

Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market

The International Cricket Council has announced the results of an economic impact survey carried out after last year’s World Cup in England, finding that the tournament helped to boost the UK’s economy by …