Cricket World Cup

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Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.

The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…

The England and Wales Cricket Board (ECB) has today (Thursday) announced that Steve Elworthy will take up a new role as director of special projects following the conclusion of his current contract as…

The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.

The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales. Fan