Cricket World Cup
Features
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
Labour makes Cricket World Cup free-to-air TV pledge
Labour has said the Cricket World Cup will be added to the UK’s ‘crown jewel’ list of sporting events reserved for broadcast on free-to-air television, if the party returns to power in next month’s general…
Spark follows New Zealand Cricket deal with ICC digital rights
New Zealand telco Spark has agreed a five-year digital content rights deal with the International Cricket Council
Sky NZ extends ICC deal, lined up for All Blacks, Super Rugby rights
Pay-television broadcaster Sky New Zealand has extended an exclusive agreement with the International Cricket Council (ICC) to continue delivering coverage of its events for the next four years
Facebook wins ICC digital rights package in Indian subcontinent
The International Cricket Council has announced an exclusive four-year digital rights agreement in the Indian subcontinent with social media giant Facebook