Cricket World Cup
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market
The International Cricket Council has announced the results of an economic impact survey carried out after last year’s World Cup in England, finding that the tournament helped to boost the UK’s economy by …
Nine Entertainment chief executive Hugh Marks has said that the Australian media company will target the removal of up to A$100m (€60.4m/$65.8
Labour has said the Cricket World Cup will be added to the UK’s ‘crown jewel’ list of sporting events reserved for broadcast on free-to-air television, if the party returns to power in next month’s general…