After the Morey tweets, sentiment in the Chinese basketball sponsorship marketplace has swung the CBA’s way, making it easier for its leadership to focus on raising the quality of its core product: the league. Chen Yaolin finds out more.
The Chinese Basketball Association on Saturday become the first of China's major domestic leagues to restart following months of lockdown due to the Covid-19 pandemic
China's General Administration of Sport issued a statement yesterday saying sporting events that draw crowds are "not to be resumed as of yet
The National Basketball Association is suspending its 2019-20 season indefinitely following games on March 11, after a player on the Utah Jazz tested positive for the coronavirus
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league