BWF World Championships

Badminton equipment brands Victor and Yonex will supply the Badminton World Federation’s flagship events from 2022 to 2025.

Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.

The Badminton World Federation has agreed media rights deals in Indonesia with free-to-air broadcaster TVRI and IPTV platform UseeTV, replacing a collapsed agreement with the Futbal Momentum Asia agency