BWF World Championships

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Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.

The Badminton World Federation has agreed media rights deals in Indonesia with free-to-air broadcaster TVRI and IPTV platform UseeTV, replacing a collapsed agreement with the Futbal Momentum Asia agency