Bundesliga

Sky Italia has renewed its rights agreement for the Bundesliga, the top tier of club football in Germany, until the end of the 2024-25 season, while the pay-television broadcaster has also struck a deal…

German football club Schalke 04 has secured a long-term extension with its main sponsor, Gazprom

The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.

The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season

Payment services brand Mastercard has signed as the new technology partner of Bundesliga club Eintracht Frankfurt and its digital subsidiary EintrachtTech

German Bundesliga football club 1. FC Köln has announced the extension of its sleeve sponsorship deal with DEVK, the Cologne-based insurance group.

Bundesliga International, the league’s international commercial rights sales arm, has promoted various staff amid a restructure carried out as three of its leading executives leave the company, SportBusiness u…

Christian Seifert, the chief executive of the German Football League, has said that broadcast rights fee money from Discovery is being paid after a “comprehensive” victory against the international med…

The executive committee of the German Football League (DFL) has decided to introduce a new revenue distribution model for its domestic broadcast rights that it feels will offer stability in view of challenges…

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…

Sky Deutschland has reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of German club football.

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T