Bundesliga

Latest Features

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…

Spectators will once again be banned from German and Swiss sports stadiums after the national governments in both countries reintroduced the measure to curb a spike in Covid-19 cases in both countries

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…