British and Irish Lions Tour

Subscription video-on-demand service StarzPlay has agreed a deal with rugby union-focused streaming platform Premier Sports to carry exclusive streaming coverage in the Middle East and North Africa (Mena)…

NBC Sports has picked up exclusive United States media rights to the British & Irish Lions’ forthcoming rugby union tour to South Africa, with eight matches being aired live on NBCUniversal's streaming se…

The rugby union-focused streaming platform Premier Sports has secured exclusive broadcast rights across various Asian territories to the 2021 British & Irish Lions Tour

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency

UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…

UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…

Rugby Australia has offered a minimum guarantee to cover the costs of the forthcoming British & Irish Lions tour to South Africa, and return a profit, in what is said to be a potentially decisive move…

Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer

Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa

South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories

The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics

The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.

Pay-television broadcaster Sky has acquired exclusive rights in the UK and Ireland to the 2021 British and Irish Lions' three-Test rugby union series against South Africa as well as the Lions’ five warm-up m…

The British and Irish Lions have appointed the Fifty Digital agency to activate the rugby union team’s digital and social media presence for the 2021 tour to South Africa.

Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021