Brazilian Série A

Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.

Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.

Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group. Both clubs play in Série A of the Brazilian Championship.

Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors. The company will become Flamengo’s sleeve sponsor until December 2021.

Media group Globo has secured free-to-air, pay-television and pay-per-view rights to the home matches of Brazilian top-tier club Cuiabá.

Brazilian Série A club Juventude has agreed a four-year media rights deal with media group Globo, covering free-to-air and pay-per-view rights to all its home matches in Brazil's top tier.

Brazilian football club Santos has signed up real estate development company STX as a sponsor

Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.

Athletico Paranaense have become the first Brazilian football club to show a live Série A match on Twitch, as the club used the platform to broadcast its home fixture against Vasco Da Gama via pay per …

Free-to-air digital terrestrial channel FreeSports has acquired rights in the UK to the Brasileirão, the top-tier league in Brazil.

Campeonato Brasileiro Série A side Goiás has renewed its domestic media-rights agreement with media group Globo until 2024. Goiás’ current agreement was due to expire at the end of the 2021 season.

Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.

Global Sports Rights Management, the agency set up by Latin American sports rights executives, and Stats Perform, the sports data and technology company, have finalised their media and betting video rights…

Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.

Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.

The business of Brazilian club football is a minefield at the best of times, but a temporary change to the law by the country’s president Jair Bolsonaro has made it even trickier, especially for dominant media giant, Globo.

Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.