Brazilian Série A
Dafabet adds Palmeiras to portfolio, Betsul signs Internacional deal
Betting operator Dafabet has become the first sports betting sector company to sponsor Brazilian Série A club and last season’s Copa Libertadores champions Palmeiras.
ABC Construction deal completes Flamengo kit branding ahead of new season
Brazilian Série A football champions Flamengo have agreed a sponsorship contract with building materials company ABC Construction, which will see the company’s logo brand the players’ shorts.
Zenir retail group signs five-year ‘master’ sponsorships with Ceará and Fortaleza
Brazilian football clubs Ceará and Fortaleza have both agreed five-year master sponsorships with the Zenir furniture and appliances retail group.
Both clubs play in Série A of the Brazilian Championship.
Havan department store acquires Flamengo sleeve rights
Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors.
The company will become Flamengo’s sleeve sponsor until December 2021.
Globo agrees rights deal with Brazilian Série A debutant Cuiabá
Media group Globo has secured free-to-air, pay-television and pay-per-view rights to the home matches of Brazilian top-tier club Cuiabá.
Juventude agrees free-to-air, pay-per-view Série A deals with Globo
Brazilian Série A club Juventude has agreed a four-year media rights deal with media group Globo, covering free-to-air and pay-per-view rights to all its home matches in Brazil's top tier.
Brazil’s Santos, Ceará add new shorts sponsors
Brazilian football club Santos has signed up real estate development company STX as a sponsor
Banco BMG continues as Corinthians sponsor but vacates front-of-shirt position
Brazilian Série A football club Corinthians has extended its sponsorship contract with Banco BMG under adjusted terms.
Brazil’s Athletico Paranaense shows league game on Twitch
Athletico Paranaense have become the first Brazilian football club to show a live Série A match on Twitch, as the club used the platform to broadcast its home fixture against Vasco Da Gama via pay per …
FreeSports lands Brasileirão rights in the UK
Free-to-air digital terrestrial channel FreeSports has acquired rights in the UK to the Brasileirão, the top-tier league in Brazil.
Brazilian top-tier side Goiás renews Globo rights deal
Campeonato Brasileiro Série A side Goiás has renewed its domestic media-rights agreement with media group Globo until 2024.
Goiás’ current agreement was due to expire at the end of the 2021 season.
Gemini Sports markets main shirt rights for Santos
Brazilian Série A club Santos has hired US sports agency Gemini Sports Group to fill the main shirt sponsor position that has been vacant since Caixa bank departed in 2019.
GSRM and Stats Perform sign off Brazilian league deals in time for new season
Global Sports Rights Management, the agency set up by Latin American sports rights executives, and Stats Perform, the sports data and technology company, have finalised their media and betting video rights…
Assaí renews title sponsorship deal with Brazilian Série A
Brazilian cash and carry operator Assaí Atacadista has renewed its title sponsorship of Brazilian Série A for a further three years until 2022.
Corinthians expand shirt branding deal with petrol station chain ALE
Brazilian Série A football club Corinthians has expanded its shirt branding agreement with petrol station brand ALE Combustíveis.
Jair Bolsonaro’s swipe at Globo injects yet more uncertainty into Brazilian football
The business of Brazilian club football is a minefield at the best of times, but a temporary change to the law by the country’s president Jair Bolsonaro has made it even trickier, especially for dominant media giant, Globo.
São Paulo and Cruzeiro add to kit sponsor portfolios
Top-tier Brazilian football side São Paulo has signed up insurance and benefit management consultancy Isure as a sponsor.