Berlin Marathon

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Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive. The association is focused on the activation of its sponsorship contracts in running events

Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.

The Berlin Marathon, one of the world’s six elite long-distance races, has been cancelled this year as organisers conceded the event cannot be held under German Covid-19 containment regulations.

The city state of Berlin is planning to become a major sponsor of its professional sports clubs, except football, to help fund them through the Covid-19 pandemic