Asian Football Confederation (AFC) events

The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…

Saudi Arabian state-owned media company Saudi Sports Company has acquired media rights for Asian Football Confederation competitions in the 2021-24 cycle

T Sports, a new sports broadcaster in Bangladesh that launched last year, has acquired Asian Football Confederation national team and club competition media rights in a four-year deal for the 2021-24 cycle

Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle

Data and digital media firm Sportradar has announced an eight-year, global data and video rights deal with the Asian Football Confederation, covering the 2021-28 period

The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires

The Asian Football Confederation has named pay-television broadcaster Canal Plus Myanmar as its rights-holding broadcaster in the territory from 2021 to 2024, in a deal brokered by the Football Marketing…

Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

Mongolian telco Unitel has acquired the media rights in the country to Asian Football Confederation competitions for the 2021-24 cycle

Vietnamese telco FPT Telecom has acquired the media rights for Asian Football Confederation competitions in the 2021-24 period, in a deal brokered by the Football Marketing Asia agency

Yu Hang, a director at the Football Marketing Asia agency, is leaving the business in the coming months, SportBusiness understands

The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2

Asian qualifiers for the 2022 Fifa World Cup and the 2023 Asian Cup that were due to take place this year have been postponed until 2021 due to the Covid-19 pandemic

The Asian Football Confederation has agreed a media-rights deal in five central Asian countries with the Saran Media agency

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

Football Marketing Asia CEO Patrick Murphy explains the rebrand of his agency and the change of gear within the business this year, and provides a progress report on its Asian Football Confederation project.

The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024