2019 Rugby World Cup
Features
Rugby Australia suffers in comparison to ascendant AFL brand
Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
EY report: 2019 Rugby World Cup generated £4.3bn economic impact
Nearly £4.3bn ($5.37bn/€4.75
Rugby World Cup 2019 claims 6X increase in video views on social media
Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says
Dentsu reports further slide in Q3 growth, with APAC showing “no green shoots of recovery”
Global marketing services group Dentsu, the parent of Dentsu Aegis Network, reported a decline in organic growth of 1
MTN seeks to extend headline Springboks sponsorship
South African telecoms operator MTN is set to renew its headline sponsorship of the Springboks, South Africa’s world championship-winning rugby union team.