Sponsorship Data Snapshots

What are Sponsorship Data Snapshots?

Our data snapshots are images of the world’s most interesting sponsorship markets – like the NBA, Six Nations rugby, or global motorsport – in figures, given context by our analysts.

Each one shows the complete portfolios of the rights-holders involved, with benchmark values for every deal.

Associated written analysis explains major market trends, brand & rights-holder strategies plus the background to major deals of the past 12 months.

Data snapshots cover 12 sponsorship markets; published monthly, the snapshot of each market is updated every year.

Our goal is to help you understand the market in one shot.

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What do we cover?

Who are Sponsorship Data Snapshots for?

Commercial teams

  • At brands, who want to know how much inventory costs in the major sponsorship markets
  • At agencies, who want to spot openings for their clients
  • At rights-holders, who want to benchmark their sales against their peers

Research & insight teams

  • At brands, who want to see where their rivals are spending and how much
  • At agencies, who want the values of a broad range of deals at their fingertips
  • At rights-holders, who want to know where money is being spent in their sport

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How can Data Snapshots help me?

  • Understand what’s happening in 12 of the world’s most important sponsorship markets
  • See which brands are spending, how much and where
  • At the macro level, use our benchmarks to value key sponsorship markets
  • At the micro level, use our benchmarks to value every deal within those markets
  • Understand rights-holder sales strategies plus when, how and why they change

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Our Latest Snapshots

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

Central and venue naming rights deals in Major League Baseball.

How Do I Subscribe to SportBusiness Sponsorship?

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  2. Complete the short form
  3. One of our team will be in touch!

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