Sponsorship Data Snapshots

What are Sponsorship Data Snapshots?

Our data snapshots are images of the world’s most interesting sponsorship markets – like the NBA, Six Nations rugby, or global motorsport – in figures, given context by our analysts.

Each one shows the complete portfolios of the rights-holders involved, with benchmark values for every deal.

Associated written analysis explains major market trends, brand & rights-holder strategies plus the background to major deals of the past 12 months.

Data snapshots cover 12 sponsorship markets; published monthly, the snapshot of each market is updated every year.

Our goal is to help you understand the market in one shot.

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What do we cover?

Who are Sponsorship Data Snapshots for?

Commercial teams

  • At brands, who want to know how much inventory costs in the major sponsorship markets
  • At agencies, who want to spot openings for their clients
  • At rights-holders, who want to benchmark their sales against their peers

Research & insight teams

  • At brands, who want to see where their rivals are spending and how much
  • At agencies, who want the values of a broad range of deals at their fingertips
  • At rights-holders, who want to know where money is being spent in their sport

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How can Data Snapshots help me?

  • Understand what’s happening in 12 of the world’s most important sponsorship markets
  • See which brands are spending, how much and where
  • At the macro level, use our benchmarks to value key sponsorship markets
  • At the micro level, use our benchmarks to value every deal within those markets
  • Understand rights-holder sales strategies plus when, how and why they change

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Our Latest Snapshots

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

The NBA’s domestic sponsorship portfolio is worth an estimated $694.25m (€625.33m) in 2021-22, up 15 per cent from $602m last season – itself a three-per-cent increase on the $585m valuation of the 2019-20 season.

The NFL held 38 central sponsors in North America in 2021 – a portfolio valued between $1.48bn and $1.7bn. Major changes additions to the portfolio included the addition of Diageo as the league’s first sponsor in the spirits category.

How Do I Subscribe to SportBusiness Sponsorship?

  1. Click the button
  2. Complete the short form
  3. One of our team will be in touch!

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