Covid-19: All our latest coverage on the impact to the global sports industry
Citi Field to be vaccine distribution site
Ballpark joins growing wave of sports facilities enlisted in ongoing health crisis
Augusta National plans limited attendance for 2021 Masters
Move intended as ramp-up toward full attendance in 2022
EPCR suspends Champions, Challenge Cups after French government verdict
European Professional Club Rugby (EPCR) has announced the suspension of its Champions Cup and Challenge Cup competitions after the French government ruled that the participation of Top 14 clubs at the…
World Handball Championship to be held behind closed doors
The International Handball Federation has announced that its World Men’s Championship will go ahead this month behind closed doors due to the Covid-19 pandemic.
Latest Video
Gaudenzi: “Linear programming wasn’t a good fit for tennis”
In the latest video interview from SportBusiness, ATP chairman, Andrea Gaudenzi, speaks to Europe editor Ben Cronin about plans to resume the international tennis tour in August and his vision to centralise…
Infront’s Bruno Marty – Smaller properties can flourish if they innovate and engage
Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of sport's Covid-19 induced liquidity crisis, how properties can emerge stronger, the role of private equity i…
Youth sports in US look for reinvention, industry unity
LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The second of a two-part series.
US youth sports industry grapples with heavy Covid-19 uncertainty
LeagueApps president Jeremy Goldberg and Gators Baseball Academy partner Joe Lopez speak to SportBusiness US Editor Eric Fisher on the state of the $19bn American youth sports industry amid the ongoing Covid-19 pandemic. The first of a two-part series.
Bettman acknowledges it would be cheaper for NHL not to play
NHL commissioner addresses heavy anticipated losses for revised 2020-21 season
Formula 1 revamps 2021 calendar, Spanish GP secures place
Formula 1 has today (Tuesday) issued a revised calendar for its 2021 season, with the season-opening Australian Grand Prix postponed and the Chinese GP temporarily withdrawn, while the Spanish GP has secured…
Dodger Stadium to become vaccine distribution site
MLB ballpark finds another crucial public use
French government set to meet over EPCR competitions, Six Nations
European Professional Club Rugby (EPCR) and Six Nations Rugby are awaiting the verdict of the French government over the participation of domestic clubs in upcoming Champions Cup and Challenge Cup matches…
Latest Inside Track
Jared Melzer | The real power of sponsorships – driving social activism
Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and Black Lives Matter
Mohit Lalvani | Public health a fruitful theme in search for sponsorship spend and ROI during Covid-19
Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Jason Mezrahi | Keeping a fantasy sports business going during a pandemic
Jason Mezrahi, founder of daily fantasy sports and betting information company Win Daily Inc., explains how his company responded the Covid-19 pandemic by increasing payroll and marketing budgets and freezing membership payments
Matt Vandrau | A year of self-reflection for the industry
Matt Vandrau, group chief executive, CSM Sport & Entertainment, says one of the biggest changes brought about by this year’s pandemic was the reappraisal of rights values by clients
Rebates, renegotiations and non-live content | The year in sports media
Soccer remained the world's most valuable sport
Baseball saw 39
Sports sponsorship industry proves its mettle in the year of the pandemic
Rights-holders and sponsors showed differing levels of flexibility this year as the Covid-19 pandemic forced them to review contractual obligations and rights commitments. SportBusiness Sponsorship editor Matthew Glendinning looks at the way the industry responded to the crisis
2020 | The best comebacks and success stories from a challenging year
SportBusiness regional editors Eric Fisher, Kevin McCullagh and Ben Cronin look back at those rights-holders and properties that adapted best to a year of disruption for the sports industry
Gareth Balch | Why 2021 consumer behaviour presents an opportunity for sport
Two Circles CEO Gareth Balch explains why 2021 will present a once-in-a-generation opportunity to grow the world’s engagement with sport – making it more important than ever to be a sports marketer
EFL’s iFollow experiment unlikely to inform future media strategy, says commercial chief
Ben Wright, chief commercial officer for the English Football League, explains what the league has learnt from streaming more games on its iFollow service and how the league has targeted the fast-food sector to shore up revenues during this year's lockdown
R&A keeps faith in sponsors and strategy in turbulent year
The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open
Asset
Nostalgia, internet, and investment | How Covid-19 fueled a sports trading card boom
Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards
Eric Fisher | Disney stands at center of sports industry turbulence
SportBusiness US Editor Eric Fisher explores how the American media and entertainment giant is at the fulcrum of large-scale change across the sports industry
Pandemic pushes sport to double down on data-driven business
SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.
My Horse World Club: A brand for the youth, by the youth
In association with FEI
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.