Strategic and commercial advice based on
data-driven insight


Market Studies

We help our clients make sense of sport’s commercial markets. Whether for media rights or sponsorship, we help clients understand the commercial landscape and their place in it. Our advice enables our clients to make better informed, more effective business decisions through: • Market sizing, forecasting and trends analysis • Mapping of commercial properties • Competitor landscape analysis • Bespoke intelligence gathering

Business Case Analysis

We perform detailed analysis, leveraging the best available data, to help rights holders and rights buyers assess opportunities. We help our clients build robust, evidence-based business plans to maximize returns with: • Rights analysis • Rights valuation • Market entry feasibility studies • Sales strategy

Due Diligence

We are a trusted advisor to sports organisations, owners and investors looking for high quality data and analysis to support the sale or acquisition of major sport assets. We also provide support to investment advisors acting on either side of major sports transactions: • Advice on acquisitions in sport • Buy and sell-side market due diligence on sports companies or major sports properties


Ben Speight

Global Head of Business Development
Ben joined SportBusiness in 2003 and set up the consulting division in 2008 and has worked on projects with rights holders, broadcasters, agencies and investors.

Mike Kiernan

Senior Analyst
With a Master in Sport Business from NYU, Mike has spent more than 12 years researching and analysing the sport business industry.


Our project teams regularly include world-leading specialists in media rights, sponsorship strategy and consumer research, leveraging our industry network to put the best possible team on every assignment.

Kelly Butler

Media Rights

Jason Markham

Media Rights

Unmish Parathasarathi

Digital Strategy

Chris Barnes

Consumer Research


SportBusiness Media is indispensable for those working in the sports industry and managing media rights
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients