Discover the business behind the 2019 Champions League
Champions League Showcase
Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S
Find out more
Want to know more about how SportBusiness’ data can help you understand the football industry’s key commercial drivers? Download our European Football Sponsorship Report.Download Report
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
English Premier League club Tottenham Hotspur has reported record profits, breaking the mark for world football set by Liverpool in February
Paris Saint-Germain has become the first football club to launch an official account on Chinese micro-content platform Dongtu, while Liverpool has become the first English Premier League team to have a…
Uefa president Aleksander Čeferin has said today (Friday) that he is “encouraged” by talks between national associations over the future of the body’s club competitions. Ue