Discover the business behind the 2019 Champions League

Champions League Showcase

Read an in-depth interview with Heineken, one of the tournament's major sponsorship partners, along with free-to-read articles out about the commercial success of this year's Champions League finalists and a detailed analysis on the challenges facing the future of the competition.
Football
Sponsorship & Marketing

Hans Erik Tuijt, director global sponsorships, Heineken, speaks to Ben Cronin about the brand’s 25-year association with the Uefa Champions League and how it plans to activate its rights at this year’s final in Madrid.
Football
Stadia

Wi-Fi network and Bluetooth beacons capture crowd movements Catering JV to offer more food and beverage options and speedier service
Football
Finance & Money

Liverpool FC's Billy Hogan tells SportBusiness Professional how diversifying revenue streams and engaging with the club's global fanbase helped the club toward posting world-record profits and doubling its commercial revenue.
Football
Business

• Football Leaks investigation suggests 16 clubs sharing plans for a European Super League • But European Club Association and Uefa show united front in the face of allegations • S

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Latest News

Up-to-date news and analysis of European football
Football

Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
Football
Finance & Money

English Premier League club Tottenham Hotspur has reported record profits, breaking the mark for world football set by Liverpool in February
Football

Paris Saint-Germain has become the first football club to launch an official account on Chinese micro-content platform Dongtu, while Liverpool has become the first English Premier League team to have a…
Football
Events

Uefa president Aleksander Čeferin has said today (Friday) that he is “encouraged” by talks between national associations over the future of the body’s club competitions. Ue