News
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
IMG to deliver improved EFL production on back of new Sky deal
A new, five-year deal between IMG and the English Football League will facilitate a sizeable jump in broadcast production specification for matches that currently go out on the iFollow streaming service
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
Riot Games promotes Mulhall to global esports role
Riot Games has promoted David Mulhall to a global role overseeing its entire esports sponsorship portfolio in recognition of his work building the commercial strategy for the Valorant Esports property.
Tributes paid to MultiChoice’s passionate and selfless Brandon Foot
Brandon Foot has been hailed by his former colleagues and industry peers as generous, empathetic and hugely passionate about sport as tributes pour in for the vastly experienced South African sports media…
Adidas ‘eyeing up’ battle with Puma for Jamaica athletics kit supply deal
Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
CEO Hill exits FAI following latest board meeting
Jonathan Hill has been ousted as chief executive of the Football Association of Ireland (FAI), following a board meeting today (Monday).
Chelsea accounts reveal hotel sale to parent company
Chelsea FC has sold a hotel and land worth more than £76m on its Stamford Bridge stadium site to parent company BlueCo in an apparent attempt to reduce its losses in order to comply with the Premier League's Profitability and Sustainability Rules.
Macron: Trocadéro, Stade de France opening ceremony backup options
France's President has identified the Trocadéro and Stade de France as backup options should ambitious plans for the Olympic Games fail to come to fruition due to security concerns.
Sports Direct loses competition ruling against Newcastle United
Sports Direct, the retail chain controlled by former Newcastle United owner Mike Ashley, has failed in its attempt to convince a UK competition tribunal that the club should be obliged to distribute next…
Copa América deal further broadens HBS portfolio
Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Ex-IBU president Besseberg jailed in Norway for corruption
Anders Besseberg, the disgraced former president of the International Biathlon Union (IBU), has been sentenced to three years and one month in prison for aggravated corruption.
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
CAA Sports team leaders handed elevated roles in agency restructure
Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
ICC continues rights drive with MTV deal in Sri Lanka
MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Trimmed budget, around 10 core sports for returning Commonwealth Games in Glasgow
The proposal of a curtailed budget of between £130m and £150m for a 2026 Commonwealth Games in Glasgow, with £100m offset by the CGF, could serve as a blueprint to help attract hosts for future editions.
Ohtani effect continues to bear sponsorship fruit for LA Dodgers
The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.