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Highlights and insights from the European Sponsorship Association conference held in London in April 2013

Pauline McVey, analyst for SportBusiness Intelligence, looks at televised sport in Russia and considers the impact of the decision by the Russian Premier League to launch its own football channel

On the eve of the 2012 ATP (Association of Tennis Professionals) World Tour Finals in London, ATP boss Brad Drewett tells Kevin Roberts about the challenges of realising the value of the players he represents...

From November's issue of SportBusiness International magazine: an exclusive interview with European Olympic Committee (EOC) president and International Olympic Committee (IOC) member Patrick Hickey regarding...

On the eve of the NFL (National Football League) International Series game in London this October, Jacksonville Jaguars owner Shahid Khan gave Kevin Roberts an exclusive interview about...

The latest in our Insights series, this month four experts give the inside track on success in the business of bidding for and hosting major sports events.

Has the energy sector’s love affair with sport peaked in the United Kingdom?

Four industry experts explain what makes great PR in event bidding, branding, working the digital channels and sponsorship activation

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties...

In the six years since he was elected president of AIBA (the International Boxing Association), Dr

Fencing's Greatest Stage Two-time Olympian Hilary Philbin, fencing manager at LOCOG (the London organising committee of the 2012 Olympic Games), is responsible for delivering fencing events at the ExCeL...

The May 2012 edition of SportBusiness International magazine featured the first-ever authoritative ranking of the sector of education in the business of sport. 

One of the key objectives of the International Olympic Committee (IOC)’s broadcast strategy is “to ensure the long-term financial future of the Olympic Movement and the Olympic Games.”

Ben Speight, head of SportBusiness Intelligence, breaks down the German TV market – one of the few in Europe where free-to-air spend on sport is higher than that of pay-TV.

Sports Tourism The trouble with sports tourism is that it is so hard to get your arms around. Awareness of the way in which the market is segmented is a cornerstone of any successful sports tourism strategy

Global TV Sports Rights While the broadcast landscape has changed beyond all recognition in the past decade, top sporting events have been one of the few forms of programming that broadcasters can rely...

Crimes and Misdemeanours Sponsors are keen to reap the rewards that their association with a triumphant team, exciting event or successful sportsperson brings